ikea.com traffic surged 18% to 238M monthly visits.
What happened
Minimal AI traffic at 0.7% (~1,737,392 visits). Top: chatgpt.com (89%), gemini.google.com (9%), perplexity.ai (1%), claude.ai (0%), grok.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic surge
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 237,830,351
- Month over month
- +18.2%
- 3-month change
- +14.2%
- Global rank
- 107
- Top country
- US (22%)
- Trend
- Fluctuating
More from IKEA
- New locationIkea UK thinks small as it opens new Plan and Order Point store in Aberdeen’s Union Square later this monthNew location
- PartnershipIkea cooperates with major brand in Munich: What that exactly meansPartnership
- LaunchIn the news today: Carney caucus meeting, BC election speculation, IKEA affordabilityLaunch
- PodcastsTextile Innovation discusses IKEA: automation investmentPodcasts
- Web trafficikea.com shows sustained growth with 3 consecutive months of increases, up 35% overall to 271M.Web traffic
- GlassdoorEmployees report being overworked and a disconnect in work-life balance promisesGlassdoor
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The full record
From the Signal API recordNumbers
- Country rank
- 183
- Category rank
- 1
- Change, 3 months
- +14.2%
- Change, month over month
- +18.2%
- Digital health score
- 75
Details
- Measured month
- Jul 2026
- Category
- home_and_garden/furniture
- Mail visits
- 6,659,250
- Traffic band
- Dominant
- Direct visits
- 78,008,355
- Search visits
- 122,006,970
- Small website
- No
- Snapshot date
- Jul 1, 2026
- Social visits
- 10,226,705
- Website title
- Hej! Welcome to IKEA Global
- Brand strength
- Moderate
- Referral visits
- 8,324,062
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.7% (~1,737,392 visits). Top: chatgpt.com (89%), gemini.google.com (9%), perplexity.ai (1%), claude.ai (0%), grok.com (0%).
- Geo concentration
- Diversified
- Referral strength
- Weak
- Search dependency
- High
- Consecutive months
- 1
- Brand keyword ratio
- 2/5
- Website description
- Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 2/5.
Extraction
- Detected
- Aug 13, 2026
- signal_type
seo-traffic- signal_subtype
trafficSurge
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/c3215779-596a-4f67-b73b-420e38266447 returns this record as JSON. POST /v1/companies/enrich returns every signal for ikea.com.
{
"signal_id": "c3215779-596a-4f67-b73b-420e38266447",
"signal_type": "seo-traffic",
"signal_subtype": "trafficSurge",
"detected_at": "2026-08-13T10:37:05.727+00:00",
"company": {
"name": "IKEA",
"domain": "ikea.com"
},
"data": {
"trend": "fluctuating",
"summary": "ikea.com traffic surged 18% to 238M monthly visits.",
"traffic": {
"2026-05-01": 208321067,
"2026-06-01": 201261130,
"2026-07-01": 237830351
},
"category": "home_and_garden/furniture",
"relevance": 72.7,
"ai_traffic": {
"top_prompts": [
"What are the key dimensions and compatibility considerations when choosing modular shelving systems for a small living room to maximize storage without overcrowding the space?",
"How do different table and chair materials compare in terms of durability, maintenance, and suitability for a busy family dining area?",
"Can you recommend space-saving bedroom layout ideas and low-cost upgrade options to make a small master bedroom feel more organized and visually larger?"
],
"total_visits": 1737392,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 89.271
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 8.62
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 1.124
},
{
"name": "claude.ai",
"rank": 4,
"share": 0
},
{
"name": "grok.com",
"rank": 5,
"share": 0
}
],
"traffic_share": 0.007
},
"engagement": {
"bounce_rate": 0.327,
"pages_per_visit": 6.907,
"avg_visit_duration_seconds": 303
},
"global_rank": 107,
"mail_visits": 6659250,
"country_rank": 183,
"top_keywords": [
{
"cpc": 0.43,
"name": "ikea",
"volume": 8622960,
"estimated_value": 18797910
},
{
"cpc": 0.19,
"name": "איקאה",
"volume": 74660,
"estimated_value": 366120
},
{
"cpc": 0.78,
"name": "이케아",
"volume": 151950,
"estimated_value": 345690
},
{
"cpc": 0.36,
"name": "ايكيا",
"volume": 27930,
"estimated_value": 316530
},
{
"cpc": 1.29,
"name": "ikea pax",
"volume": 123080,
"estimated_value": 188970
}
],
"traffic_band": "dominant",
"category_rank": 1,
"direct_visits": 78008355,
"search_visits": 122006970,
"small_website": false,
"snapshot_date": "2026-07-01T00:00:00+00:00",
"social_visits": 10226705,
"top_countries": {
"CA": 0.058,
"DE": 0.079,
"FR": 0.059,
"GB": 0.066,
"US": 0.223
},
"website_title": "Hej! Welcome to IKEA Global",
"brand_strength": "moderate",
"change_3mo_pct": 14.2,
"change_mom_pct": 18.2,
"referral_visits": 8324062,
"traffic_sources": {
"mail": 0.028,
"paid": 0,
"direct": 0.328,
"search": 0.513,
"social": 0.043,
"referral": 0.035
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.7% (~1,737,392 visits). Top: chatgpt.com (89%), gemini.google.com (9%), perplexity.ai (1%), claude.ai (0%), grok.com (0%).",
"geo_concentration": "diversified",
"referral_strength": "weak",
"search_dependency": "high",
"consecutive_months": 1,
"engagement_quality": "high",
"brand_keyword_ratio": "2/5",
"website_description": "Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 75,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 33% direct traffic. Brand keyword ratio: 2/5.",
"digital_health_detail": "Score 75: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 66/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 7/100 (10%).",
"social_traffic_detail": "Low social traffic at 4% of total visits (~10,226,705 visits).",
"engagement_quality_score": 93,
"geo_concentration_detail": "Diversified traffic: US (22%), DE (8%), GB (7%).",
"referral_strength_detail": "Weak referral strength at 4% of traffic (~8,324,062 visits).",
"search_dependency_detail": "High search dependency at 51% of total traffic.",
"engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 6.9 pages per visit, and 303-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/c3215779-596a-4f67-b73b-420e38266447 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"ikea.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.