Kroger to look different as chain rolls out new 'shop-in-shops' at 147 stores

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  "detected_at": "2026-07-15T13:40:15+00:00",
  "company": {
    "name": "Kroger",
    "domain": "kroger.com"
  },
  "data": {
    "url": "https://www.the-sun.com/money/16694641/kroger-in-store-wine-shops-cincinnati/",
    "title": "Kroger to look different as chain rolls out new 'shop-in-shops' at 147 stores - the-sun.com",
    "excerpt": "YOUR next trip to Kroger may look a little different, as the Cincinnati-based grocery giant is plotting a major revamp to the alcohol section at nearly 150 stores. The chain will launch up to 147 in-store wine ‘shop-in-shops’ equipped with everything from an expanded selection and pricier picks to a tasting bar. The new Wine Shop concept will soon roll out in 14 Kroger locations in the chain’s Cincinnati-Dayton region , according to a Cincinnati Enquirer report. And the first has already arrived, with the grocery company debuting the concept at a Kroger shop in Newport, Kentucky – a suburb of Cincinnati – last Thursday. The store’s traditional wine aisle was remodeled to feature upgraded refrigerated and display cases and expanded to add more than 130 new imported premium and luxury wines. Many of the new pours are from regions like Chablis and Sancerre in France, in addition to Sicily and Northern Italy. Read More on Money BEER BUMMER Costco confirms abrupt discontinuation of low-cost Kirkland drink line MAKE WAY Target snaps up 13 acres for anchor store beside HomeGoods and Chili's Kroger is also purchasing wines directly from Burgundy and Bordeaux in France because shoppers have expressed interest in French wines. “Kroger is making this investment in response to growing customer demand for affordable premium and luxury wines,” the chain told Cincinnati Enquirer in a...",
    "product": "Wine Shop",
    "summary": "Kroger is planning to launch up to 147 in-store wine 'shop-in-shops' which will feature an expanded selection, premium wines, and a tasting bar.",
    "planning": true,
    "image_url": "https://www.the-sun.com/wp-content/uploads/sites/6/2026/06/kroger-storefront-vehicles-foreground-parking-1085697883.jpg?quality=90&strip=all&w=1920&h=1080&crop=1",
    "confidence": 0.9,
    "product_data": {
      "name": "Wine Shop",
      "full_text": "in-store wine ‘shop-in-shops’",
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    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-07-15T13:40:15Z",
    "article_sentence": "The chain will launch up to 147 in-store wine ‘shop-in-shops’ equipped with everything from an expanded selection and pricier picks to a tasting bar."
  }
}

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