What changed on the page
Removed text: “Jai Shah - Group President, Plumbing and Wellness.”
What changed on the page
Removed text: “Jai Shah - Group President, Plumbing and Wellness.”
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligenceexecutiveChangeGet every website changes signal for Masco and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Masco this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/f3e8ec1b-e687-58d7-890a-3bed163579ca returns this record as JSON. POST /v1/companies/enrich returns every signal for masco.com.
{
"signal_id": "f3e8ec1b-e687-58d7-890a-3bed163579ca",
"signal_type": "website-intelligence",
"signal_subtype": "executiveChange",
"detected_at": "2026-07-07T00:00:00+00:00",
"company": {
"name": "Masco",
"domain": "masco.com"
},
"data": {
"summary": "Jai Shah, previously listed as Group President of Masco’s Plumbing and Wellness business, was removed from Masco’s leadership-team page.",
"evidence": "Removed text: “Jai Shah - Group President, Plumbing and Wellness.”",
"relevance": 0.74,
"source_url": "https://masco.com/about-us/leadership-team/",
"impact_rationale": "The removal of a group president may indicate a leadership transition or organizational restructuring within Masco’s plumbing and wellness business, although the website change alone does not confirm the reason."
}
}
curl https://signals.autobound.ai/v1/signals/f3e8ec1b-e687-58d7-890a-3bed163579ca \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"masco.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.