The appointment of a new Chief Commercial Officer, promoted from his role leading EMEA and Direct-to-Consumer, signals a potential shift in global sales strategy.
Filing excerpt
On April 7, 2026, Mattel, Inc. (the “Company”) announced that, effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer and Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Mr. Totzke as Chief Commercial Officer, overseeing Mattel’s global sales and commercial operations.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
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This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/5110cd35-60be-4782-8079-19bb3e0fe70f returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "5110cd35-60be-4782-8079-19bb3e0fe70f",
"signal_type": "sec-8k",
"signal_subtype": "chiefCommercialOfficerChange",
"detected_at": "2026-04-14T06:58:48.224+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "The appointment of a new Chief Commercial Officer, promoted from his role leading EMEA and Direct-to-Consumer, signals a potential shift in global sales strategy. This leadership change often triggers a 90-day review of existing vendor contracts and commercial operations, creating an opening for new solution providers.",
"metrics": {
"timeframe": "current_quarter"
},
"summary": "Mattel appoints Sanjay Luthra as new Chief Commercial Officer, effective May 1, 2026.",
"excerpts": "On April 7, 2026, Mattel, Inc. (the “Company”) announced that, effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer and Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Mr. Totzke as Chief Commercial Officer, overseeing Mattel’s global sales and commercial operations.",
"relevance": 0.95,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000119312526145663/d109859d8k.htm",
"filing_date": "2026-04-07",
"filing_year": 2026,
"sales_relevance": "Sales/distribution vendor review",
"signal_category": "leadership",
"regions_mentioned": [
"EMEA"
]
}
}
curl https://signals.autobound.ai/v1/signals/5110cd35-60be-4782-8079-19bb3e0fe70f \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.