Sanjay Luthra's background in EMEA and Direct-to-Consumer suggests potential shifts in go-to-market priorities.
Filing excerpt
On April 7, 2026, Mattel, Inc. (the “Company”) announced that, effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer and Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Mr. Totzke as Chief Commercial Officer, overseeing Mattel’s global sales and commercial operations.
What this signalsFilings often name leadership changes, deals and spending plans.
Regions named
sec-8kgovernanceChangeGet every 8-K signal for Mattel and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Mattel this week?”
The Signal API returns 8-K signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/c8da860e-6746-4c02-a464-e44b1ea4d5d6 returns this record as JSON. POST /v1/companies/enrich returns every signal for mattel.com.
{
"signal_id": "c8da860e-6746-4c02-a464-e44b1ea4d5d6",
"signal_type": "sec-8k",
"signal_subtype": "governanceChange",
"detected_at": "2026-04-14T06:58:48.457+00:00",
"company": {
"name": "Mattel",
"domain": "mattel.com"
},
"data": {
"detail": "The appointment of a new CCO often triggers a 90-day review of sales strategies, technology stacks, and vendor relationships. Sanjay Luthra's background in EMEA and Direct-to-Consumer suggests potential shifts in go-to-market priorities.",
"metrics": {
"timeframe": "immediate"
},
"summary": "Mattel names Sanjay Luthra new Chief Commercial Officer, effective May 1, 2026.",
"excerpts": "On April 7, 2026, Mattel, Inc. (the “Company”) announced that, effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer and Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Mr. Totzke as Chief Commercial Officer, overseeing Mattel’s global sales and commercial operations.",
"relevance": 0.9,
"sentiment": "neutral",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/63276/000119312526145663/d109859d8k.htm",
"filing_date": "2026-04-07",
"filing_year": 2026,
"sales_relevance": "Governance tools needed",
"signal_category": "esg",
"regions_mentioned": [
"EMEA"
]
}
}
curl https://signals.autobound.ai/v1/signals/c8da860e-6746-4c02-a464-e44b1ea4d5d6 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mattel.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.