mcdonalds.com received 27M monthly visits with traffic from 5 countries.

{
  "signal_id": "0aec378a-9555-49ec-b34c-4cd3c0f19c78",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T11:56:50.138+00:00",
  "company": {
    "name": "McDonald's",
    "domain": "mcdonalds.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mcdonalds.com received 27M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 26158382,
      "2026-06-01": 26023595,
      "2026-07-01": 27202408
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 15.4,
    "ai_traffic": {
      "top_prompts": [
        "What are the current menu items and nutritional information available for typical fast-food burgers and side options at a large quick-service chain?",
        "How do ingredient sourcing and food safety standards typically compare between national fast-food chains when ordering beef patties, buns, and condiments?",
        "Looking for tips: how can I customize a fast-food meal to reduce calories and sodium while keeping it affordable and convenient?"
      ],
      "total_visits": 115907,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.148
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.476
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.292
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.499,
      "pages_per_visit": 2.972,
      "avg_visit_duration_seconds": 77
    },
    "global_rank": 1978,
    "mail_visits": 462441,
    "country_rank": 1060,
    "top_keywords": [
      {
        "cpc": 0.48,
        "name": "mcdonalds",
        "volume": 881340,
        "estimated_value": 1055710
      },
      {
        "cpc": 0.47,
        "name": "mcdonald's",
        "volume": 691000,
        "estimated_value": 738040
      },
      {
        "cpc": 0.29,
        "name": "mc donalds",
        "volume": 183960,
        "estimated_value": 384220
      },
      {
        "cpc": 0.42,
        "name": "mcdonalds menu",
        "volume": 138850,
        "estimated_value": 377330
      },
      {
        "cpc": 0.18,
        "name": "麥當勞",
        "volume": 127000,
        "estimated_value": 251270
      }
    ],
    "traffic_band": "major",
    "category_rank": 22,
    "direct_visits": 5957327,
    "search_visits": 16457457,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 734465,
    "top_countries": {
      "CA": 0.056,
      "DE": 0.071,
      "GB": 0.073,
      "TW": 0.091,
      "US": 0.465
    },
    "website_title": "Business & McDonald's Franchising FAQ | McDonald's",
    "brand_strength": "moderate",
    "change_3mo_pct": 4,
    "change_mom_pct": 4.5,
    "referral_visits": 1604942,
    "traffic_sources": {
      "mail": 0.017,
      "paid": 0,
      "direct": 0.219,
      "search": 0.605,
      "social": 0.027,
      "referral": 0.059
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~115,907 visits). Top: chatgpt.com (92%), gemini.google.com (7%), perplexity.ai (0%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Want to know how to franchise a McDonald's? We have answers to all of your McDonald's franchise questions in our Business & Franchise FAQ!",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 62: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~734,465 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Moderately concentrated traffic: US (47%), TW (9%), GB (7%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~1,604,942 visits).",
    "search_dependency_detail": "High search dependency at 61% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 50% bounce rate, 3 pages per visit, and 77-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/0aec378a-9555-49ec-b34c-4cd3c0f19c78 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mcdonalds.com","limit":20}'