RaboResearch Food & Agribusiness Australia/NZ
What was said
over the time they move more to chicken but still I think their share in the chicken fast food market is still low compared to what they have in the burger side. So for them, I think it's a big push to go in that direction.
“over the time they move more to chicken but still I think their share in the chicken fast food market is still low compared to what they have in the burger side. So for them, I think it's a big push to go in that direction.”
Nan-Dirk MulderRaboResearch Food & Agribusiness Australia/NZView
“that will certainly impact, of course, if McDonald's goes more towards a chicken, then you talk about big volumes.”
Nan-Dirk MulderRaboResearch Food & Agribusiness Australia/NZView
What this signalsWhat leaders say on podcasts often shows their current priorities.
podcast-companyindustryPredictionGet every podcast signal for McDonald's and the companies you sell to, in the tools you already use.
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This page shows a preview. The full podcast-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/789ee39c-d129-5daf-8b56-1f09bc696f69 returns this record as JSON. POST /v1/companies/enrich returns every signal for mcdonalds.com.
{
"signal_id": "789ee39c-d129-5daf-8b56-1f09bc696f69",
"signal_type": "podcast-company",
"signal_subtype": "industryPrediction",
"detected_at": "2026-09-27T16:04:48+00:00",
"company": {
"name": "McDonald's",
"domain": "mcdonalds.com"
},
"data": {
"is_ad": false,
"quotes": [
"over the time they move more to chicken but still I think their share in the chicken fast food market is still low compared to what they have in the burger side. So for them, I think it's a big push to go in that direction.",
"that will certainly impact, of course, if McDonald's goes more towards a chicken, then you talk about big volumes."
],
"timing": "ongoing_state",
"speaker": "Nan-Dirk Mulder",
"evidence": "over the time they move more to chicken but still I think their share in the chicken fast food market is still low compared to what they have in the burger side. So for them, I think it's a big push to go in that direction.",
"headline": "McDonald's · industryPrediction · ongoing_state (2026-09)",
"episode_id": "60714954092",
"event_date": "2026-09",
"episode_url": "https://raboresearchfoodagri.libsyn.com/birds-of-a-feather-global-poultry-market-update",
"podcast_name": "RaboResearch Food & Agribusiness Australia/NZ",
"published_at": "2026-09-22",
"episode_title": "Birds of a feather: Global poultry market update",
"date_confidence": "exact",
"speaker_relation": "third_party",
"transcript_source": "transcript",
"recorded_at_estimate": "2026-09-17"
}
}
curl https://signals.autobound.ai/v1/signals/789ee39c-d129-5daf-8b56-1f09bc696f69 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"mcdonalds.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.