mckinsey.com received 4M monthly visits with traffic from 5 countries.

{
  "signal_id": "bcb457ed-61c9-48d5-9ec7-d213d6e81859",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:16:39.595+00:00",
  "company": {
    "name": "McKinsey",
    "domain": "mckinsey.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mckinsey.com received 4M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 4346619,
      "2026-07-01": 4343196,
      "2026-08-01": 4314282
    },
    "category": "business_and_consumer_services/business_services",
    "relevance": 1.9,
    "ai_traffic": {
      "top_prompts": [
        "What are effective strategies for large organizations to implement enterprise-wide digital transformation while minimizing disruption to operations?",
        "How does adopting advanced analytics and AI change talent requirements across business units, and what steps can leaders take to reskill their workforce effectively?",
        "Compare the pros and cons of centralized versus decentralized operating models for scaling innovation in multinational firms, and recommend criteria to choose between them."
      ],
      "total_visits": 125059,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 73.656
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.943
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.029
    },
    "engagement": {
      "bounce_rate": 0.412,
      "pages_per_visit": 4.888,
      "avg_visit_duration_seconds": 242
    },
    "global_rank": 11617,
    "mail_visits": 319257,
    "country_rank": 6206,
    "top_keywords": [
      {
        "cpc": 1.16,
        "name": "mckinsey",
        "volume": 195420,
        "estimated_value": 105270
      },
      {
        "cpc": 1.21,
        "name": "mckinsey careers",
        "volume": 19580,
        "estimated_value": 20840
      },
      {
        "cpc": 1.3,
        "name": "mckinsey & company",
        "volume": 31180,
        "estimated_value": 18460
      },
      {
        "cpc": 1.6,
        "name": "mckinsey forward program",
        "volume": 26950,
        "estimated_value": 16860
      },
      {
        "cpc": 0.49,
        "name": "ai",
        "volume": 7753040,
        "estimated_value": 10800
      }
    ],
    "traffic_band": "established",
    "category_rank": 78,
    "direct_visits": 1846513,
    "search_visits": 1147599,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 474571,
    "top_countries": {
      "CA": 0.026,
      "DE": 0.033,
      "GB": 0.071,
      "IN": 0.128,
      "US": 0.4
    },
    "website_title": "Home",
    "brand_strength": "strong",
    "change_3mo_pct": -0.7,
    "change_mom_pct": -0.7,
    "referral_visits": 379657,
    "traffic_sources": {
      "mail": 0.074,
      "paid": 0,
      "direct": 0.428,
      "search": 0.266,
      "social": 0.11,
      "referral": 0.088
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 2.9% (~125,059 visits). Top: chatgpt.com (74%), gemini.google.com (8%), perplexity.ai (3%), claude.ai (0%), copilot.microsoft.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 82,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 82: Engagement 81/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 29/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 11% of total visits (~474,571 visits).",
    "engagement_quality_score": 81,
    "geo_concentration_detail": "Moderately concentrated traffic: US (40%), IN (13%), GB (7%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~379,657 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "High engagement (81/100) with 41% bounce rate, 4.9 pages per visit, and 242-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/bcb457ed-61c9-48d5-9ec7-d213d6e81859 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mckinsey.com","limit":20}'