mckinsey.com shows sustained decline with 3 consecutive months of decreases, down 19% overall to 4M.

{
  "signal_id": "508499c1-07db-40b7-ac56-343a14281f1c",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T04:41:49.119+00:00",
  "company": {
    "name": "McKinsey",
    "domain": "mckinsey.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mckinsey.com shows sustained decline with 3 consecutive months of decreases, down 19% overall to 4M.",
    "traffic": {
      "2026-04-01": 5334697,
      "2026-05-01": 4710103,
      "2026-06-01": 4346619
    },
    "category": "business_and_consumer_services/business_services",
    "relevance": 21.6,
    "ai_traffic": {
      "total_visits": 141957,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 55.894
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.604
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 5.026
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 6,
          "share": 0
        }
      ],
      "traffic_share": 0.033
    },
    "engagement": {
      "bounce_rate": 0.437,
      "pages_per_visit": 4.392,
      "avg_visit_duration_seconds": 209
    },
    "global_rank": 11537,
    "mail_visits": 352076,
    "country_rank": 7744,
    "top_keywords": [
      {
        "cpc": 1,
        "name": "mckinsey",
        "volume": 200200,
        "estimated_value": 118500
      },
      {
        "cpc": 1.1,
        "name": "mckinsey & company",
        "volume": 29910,
        "estimated_value": 18930
      },
      {
        "cpc": 1.59,
        "name": "mckinsey careers",
        "volume": 14720,
        "estimated_value": 16620
      },
      {
        "cpc": 1.85,
        "name": "mckinsey forward program",
        "volume": 27090,
        "estimated_value": 10520
      },
      {
        "cpc": 1.56,
        "name": "マッキンゼー",
        "volume": 8500,
        "estimated_value": 8230
      }
    ],
    "traffic_band": "established",
    "category_rank": 104,
    "direct_visits": 1816887,
    "search_visits": 1199667,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 430315,
    "top_countries": {
      "CA": 0.028,
      "DE": 0.046,
      "GB": 0.06,
      "IN": 0.156,
      "US": 0.305
    },
    "website_title": "Home",
    "brand_strength": "strong",
    "change_3mo_pct": -18.5,
    "change_mom_pct": -7.7,
    "referral_visits": 373809,
    "traffic_sources": {
      "mail": 0.081,
      "paid": 0,
      "direct": 0.418,
      "search": 0.276,
      "social": 0.099,
      "referral": 0.086
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 3.3% (~141,957 visits). Top: chatgpt.com (56%), gemini.google.com (8%), perplexity.ai (5%), claude.ai (0%), copilot.microsoft.com (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "McKinsey partners with leaders on strategy, innovating to net zero, leading with tech, and building capabilities for a sustainable, inclusive, growing future.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 80: Engagement 72/100 (25%), Volume 100/100 (20%), Brand 84/100 (15%), Diversification 100/100 (15%), Rank 75/100 (15%), AI Readiness 33/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 10% of total visits (~430,315 visits).",
    "engagement_quality_score": 72,
    "geo_concentration_detail": "Moderately concentrated traffic: US (31%), IN (16%), GB (6%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~373,809 visits).",
    "search_dependency_detail": "Low search dependency at 28% of total traffic.",
    "engagement_quality_detail": "High engagement (72/100) with 44% bounce rate, 4.4 pages per visit, and 209-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/508499c1-07db-40b7-ac56-343a14281f1c \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mckinsey.com","limit":20}'