How L’Oréal, Mondelez, and Nestlé Are Using AI to Accelerate Product Development
Article excerpt
Major consumer goods companies are increasingly using artificial intelligence in product development to shorten research timelines, test ingredients digitally, and discover new applications for materials already available within their portfolios. From cosmetics and food products to packaging materials, AI is helping research and development teams simulate ingredient performance, assess thousands of possible combinations, and eliminate unsuitable options before moving to physical laboratory testing. L’Oréal, Mondelez, Nestlé, Haleon, and other global companies are now using AI to accelerate innovation, reduce development costs, improve sustainability, and respond more quickly to changing consumer preferences. French cosmetics group L’Oréal has been applying artificial intelligence in its laboratories for around four years to accelerate product development and identify new uses for existing ingredients. Fabrice Megarbane, president of L’Oréal’s Consumer Products Division, said the technology helps researchers predict how different molecules may affect the skin and hair before they are introduced into new product formulations. The company uses predictive formulation systems that allow scientists to simulate ingredient performance and digitally test different variables before beginning laboratory experiments. This approach helps L’Oréal narrow down potential formulations and...
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Mondelez International is using artificial intelligence to support recipe development across brands including Cadbury, Toblerone, Oreo, and Chips Ahoy.
