Starbucks Refreshers Concentrates arrive at home through the Global Coffee Alliance with Nestlé
Article excerpt
Highlighted: the sentence this signal was extracted from
The fruit-based concentrates, made with green coffee extract, expand Starbucks beyond traditional coffee occasions. The platform is already worth approximately USD two billion and ranks second among beverages sold in Starbucks coffeehouses Share your coffee, cocoa and tea related stories with us at [email protected]. NEW YORK – With the launch of Starbucks Refreshers Concentrates, Nestlé and Starbucks are bringing one of Starbucks 's fastest-growing beverage platforms from the coffeehouse into consumers' homes. Developed through the Global Coffee Alliance between Nestlé and Starbucks, Starbucks Refreshers Concentrates are mixed with water, milk or lemonade over ice to create fruity, lightly caffeinated beverages made with green coffee extract that provide refreshment or indulgence. The launch reflects how consumer beverage habits continue to evolve. While coffee remains a daily ritual for millions of consumers, people are increasingly seeking flavorful, refreshing drinks throughout the day, with endless opportunities for customization. Over the past decade, Starbucks Refreshers have become an important driver of category growth for the brand, growing into an approximately USD two billion beverage platform and becoming the second best-selling beverage platform in Starbucks coffeehouses, behind espresso-based beverages. Their vibrant flavors, colorful appearance and...
Keep reading with a free account
The rest of this article, and every signal for Nestle, is in your free account.
