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NestleLaunch

Starbucks Refreshers Concentrates arrive at home through the Global Coffee Alliance with Nestlé

What happened

Nestlé, through its Global Coffee Alliance with Starbucks, launched Starbucks Refreshers Concentrates for at-home consumption.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

The fruit-based concentrates, made with green coffee extract, expand Starbucks beyond traditional coffee occasions. The platform is already worth approximately USD two billion and ranks second among beverages sold in Starbucks coffeehouses Share your coffee, cocoa and tea related stories with us at [email protected]. NEW YORK – With the launch of Starbucks Refreshers Concentrates, Nestlé and Starbucks are bringing one of Starbucks 's fastest-growing beverage platforms from the coffeehouse into consumers' homes. Developed through the Global Coffee Alliance between Nestlé and Starbucks, Starbucks Refreshers Concentrates are mixed with water, milk or lemonade over ice to create fruity, lightly caffeinated beverages made with green coffee extract that provide refreshment or indulgence. The launch reflects how consumer beverage habits continue to evolve. While coffee remains a daily ritual for millions of consumers, people are increasingly seeking flavorful, refreshing drinks throughout the day, with endless opportunities for customization. Over the past decade, Starbucks Refreshers have become an important driver of category growth for the brand, growing into an approximately USD two billion beverage platform and becoming the second best-selling beverage platform in Starbucks coffeehouses, behind espresso-based beverages. Their vibrant flavors, colorful appearance and...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
Starbucks Refreshers Concentrates
Location
United States

The full record

From the Signal API record

Topics and mentions

Product tags

  • entertainment

Extraction

Confidence
90%
Detected
Sep 14, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/23fb4e6a-d51e-63c4-fe93-393cb1facce5 returns this record as JSON. POST /v1/companies/enrich returns every signal for nestle.com.

{
  "signal_id": "23fb4e6a-d51e-63c4-fe93-393cb1facce5",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-14T10:28:46+00:00",
  "company": {
    "name": "Nestle",
    "domain": "nestle.com"
  },
  "data": {
    "url": "https://www.comunicaffe.com/starbucks-refreshers-concentrates-arrive-at-home-through-the-global-coffee-alliance-with-nestle/",
    "title": "Starbucks Refreshers Concentrates arrive at home through the Global Coffee Alliance with Nestlé - Comunicaffe International",
    "excerpt": "The fruit-based concentrates, made with green coffee extract, expand Starbucks beyond traditional coffee occasions. The platform is already worth approximately USD two billion and ranks second among beverages sold in Starbucks coffeehouses Share your coffee, cocoa and tea related stories with us at [email protected] . NEW YORK – With the launch of Starbucks Refreshers Concentrates, Nestlé and Starbucks are bringing one of Starbucks ‘s fastest-growing beverage platforms from the coffeehouse into consumers’ homes. Developed through the Global Coffee Alliance between Nestlé and Starbucks , Starbucks Refreshers Concentrates are mixed with water, milk or lemonade over ice to create fruity, lightly caffeinated beverages made with green coffee extract that provide refreshment or indulgence. The launch reflects how consumer beverage habits continue to evolve. While coffee remains a daily ritual for millions of consumers, people are increasingly seeking flavorful, refreshing drinks throughout the day, with endless opportunities for customization. Over the past decade, Starbucks Refreshers have become an important driver of category growth for the brand, growing into an approximately USD two billion beverage platform and becoming the second best-selling beverage platform in Starbucks coffeehouses , behind espresso-based beverages. Their vibrant flavors, colorful appearance and...",
    "product": "Starbucks Refreshers Concentrates",
    "summary": "Nestlé, through its Global Coffee Alliance with Starbucks, launched Starbucks Refreshers Concentrates for at-home consumption.",
    "location": "United States",
    "planning": false,
    "image_url": "https://www.comunicaffe.com/wp-content/uploads/2026/09/Screenshot-2026-09-14-120259.png",
    "confidence": 0.9,
    "product_data": {
      "name": "Starbucks Refreshers Concentrates",
      "full_text": "Starbucks Refreshers Concentrates",
      "fuzzy_match": false
    },
    "product_tags": [
      "entertainment"
    ],
    "published_at": "2026-09-14T10:28:46Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "NEW YORK – With the launch of Starbucks Refreshers Concentrates, Nestlé and Starbucks are bringing one of Starbucks ‘s fastest-growing beverage platforms from the coffeehouse into consumers’ homes.",
    "related_company_name": "Starbucks",
    "related_company_domain": "starbucks.com"
  }
}

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