Netflix Acquires Ben Affleck’s InterPositive To Develop AI Tools For Filmmakers
Article excerpt
Highlighted: the sentence this signal was extracted from
Netflix Inc. (NFLX) on Thursday announced that it has acquired InterPositive, an artificial intelligence-based filmmaking technology startup founded by actor and filmmaker Ben Affleck, as the streaming company pushes deeper into AI tools designed for movie and television production. The deal brings InterPositive's engineering and research team into Netflix while Affleck will serve as a senior advisor, helping guide the development of creator-focused technology for the entertainment industry. The streaming giant said the acquisition aligns with its approach of combining technological innovation with storytelling. According to Affleck, the idea for InterPositive emerged after he closely observed early uses of artificial intelligence in film production around 2022. He said that many emerging AI systems were not built with filmmakers' real-world workflows in mind. As a result, the company began designing tools tailored to the technical and creative realities of a film set, including camera behaviour and lighting changes. "We believe new tools should expand creative freedom, not constrain it or replace the work of writers, directors, actors, and crews." -Bela Bajaria, Chief Content Officer, Netflix Netflix stock inched 0.03% lower on Thursday afternoon. On Stocktwits, retail sentiment around the stock remained in 'extremely...
Keep reading with a free account
The rest of this article, and every signal for Netflix, is in your free account.
