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New BalanceLaunch

New Balance Unveils 2026 TCS New York City Marathon Collection

What happened

New Balance unveiled its 2026 TCS New York City Marathon Collection, which includes footwear and apparel, with a phased launch starting September 10, 2026.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

New Balance has been synonymous with urban distance running for decades, and this collection might be the biggest statement they have made in that space yet. New Balance is the official athletic footwear and apparel sponsor of New York Road Runners, and recently extended their long-running partnership. Thatâs huge this year since the 2026 TCS New York City Marathon marks the 50th anniversary of its five-borough course. Nearly 60,000 runners take the start line on November 1, and New Balance built a limited-edition capsule around that milestone. Yesterday, New Balance unveiled its 2026 TCS New York City Marathon Collection. The collection will launch in three phases: the 2026 TCS New York City Marathon Collection (Sept. 10), the 2026 TCS New York City Marathon Finisher Collection (Oct. 8), and a limited-edition Five-Borough Collection, available exclusively at the TCS New York City Marathon Expo (Oct. 29-31). Both the SuperComp Elite v6 and Ellipse are included in the collection. However, itâs the SuperComp Elite v6 anchoring the pinnacle race day lineup. It comes in a a marigold upper over a teal sole. The Ellipse flips it, with a deep teal upper over a marigold Fresh Foam midsole. Both shoes feature an NYC wordmark stitched onto the heel tab. The color blocking mirrors the marathon print running through the rest of the collection. New Balance pulled from the wheat-pasted...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
2026 TCS New York City Marathon Collection
Takes effect
Sep 10, 2026

The full record

From the Signal API record

Details

Release type
Collection

Topics and mentions

Product tags

  • fashion
  • entertainment

Extraction

Confidence
90%
Detected
Sep 3, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/7a38b629-f50e-1649-1a3f-b85dbd8fdd59 returns this record as JSON. POST /v1/companies/enrich returns every signal for newbalance.com.

{
  "signal_id": "7a38b629-f50e-1649-1a3f-b85dbd8fdd59",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-03T12:59:28+00:00",
  "company": {
    "name": "New Balance",
    "domain": "newbalance.com"
  },
  "data": {
    "url": "https://www.si.com/fannation/sneakers/news/new-balance-unveils-2026-tcs-new-york-city-marathon-collection",
    "title": "New Balance Unveils 2026 TCS New York City Marathon Collection - Sports Illustrated",
    "excerpt": "New Balance has been synonymous with urban distance running for decades, and this collection might be the biggest statement they have made in that space yet. New Balance is the official athletic footwear and apparel sponsor of New York Road Runners, and recently extended their long-running partnership. Thatâs huge this year since the 2026 TCS New York City Marathon marks the 50th anniversary of its five-borough course. Nearly 60,000 runners take the start line on November 1, and New Balance built a limited-edition capsule around that milestone. Yesterday, New Balance unveiled its 2026 TCS New York City Marathon Collection. The collection will launch in three phases: the 2026 TCS New York City Marathon Collection (Sept. 10), the 2026 TCS New York City Marathon Finisher Collection (Oct. 8), and a limited-edition Five-Borough Collection, available exclusively at the TCS New York City Marathon Expo (Oct. 29-31). Both the SuperComp Elite v6 and Ellipse are included in the collection. However, itâs the SuperComp Elite v6 anchoring the pinnacle race day lineup. It comes in a a marigold upper over a teal sole. The Ellipse flips it, with a deep teal upper over a marigold Fresh Foam midsole. Both shoes feature an NYC wordmark stitched onto the heel tab. The color blocking mirrors the marathon print running through the rest of the collection. New Balance pulled from the wheat-pasted...",
    "product": "2026 TCS New York City Marathon Collection",
    "summary": "New Balance unveiled its 2026 TCS New York City Marathon Collection, which includes footwear and apparel, with a phased launch starting September 10, 2026.",
    "planning": true,
    "image_url": "https://images2.minutemediacdn.com/image/upload/c_crop,x_0,y_265,w_1280,h_720/c_fill,w_1440,ar_1440:810,f_auto,q_auto,g_auto/images/voltaxMediaLibrary/mmsport/kicks/01m1kjfgnhr94bx6v6ff.png",
    "confidence": 0.9,
    "product_data": {
      "name": "2026 TCS New York City Marathon Collection",
      "full_text": "2026 TCS New York City Marathon Collection",
      "fuzzy_match": false,
      "release_type": "collection"
    },
    "product_tags": [
      "fashion",
      "entertainment"
    ],
    "published_at": "2026-09-03T12:59:28Z",
    "effective_date": "2026-09-10",
    "article_sentence": "Yesterday, New Balance unveiled its 2026 TCS New York City Marathon Collection."
  }
}

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