Why Nextdoor is Up Next for Charities
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Why Nextdoor is up next for charities. Nextdoor just launched its self service ad platform in the UK, meaning any business can set up, monitor, and optimise their own ads. If you haven't heard of Nextdoor, it's a social platform which caters to local communities, allowing 'neighbours' (users) to see content shared by people in their local area. Previously, to run ads on Nextdoor, you'd need to bring a minimum media budget of £15k per campaign. This was because each campaign was managed in-house by an account manager. Spending this amount of money on a test campaign on an unproven platform is inaccessible for most charities, so take-up was low. But Nextdoor has recently followed in the footsteps of Meta, Spotify, and LinkedIn, and switched over to a self-service model in the UK. That means no minimum spend, so anyone can use the platform to manage their ad setup. That's really exciting news for charities who want to test this platform, but previously haven't been able to afford it. At Platypus, Platypus Digital ran a campaign for Dementia UK on Nextdoor, and Platypus Digital saw some really positive results. So here's an explainer of why and how to get started on Nextdoor! Why should my charity advertise on Nextdoor? I promise I'm no Nextdoor shill. But with what I can see across the paid social vertical, I would say that now is a great time to get into the Nextdoor...
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