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Is 6.5% of total job revenue fair for lead generation/customer acquisition for a concrete contractor, or should it be based on profit?

What happened

A lead generation provider for a residential concrete contractor is successfully using Nextdoor for organic outreach to homeowners, which contributed to generating 3 jobs in the first two weeks.

Source

Post

Highlighted: the lines this signal was extracted from

I recently started doing lead generation/customer acquisition for a small residential concrete contractor, and this is my first time structuring this kind of compensation arrangement. I’m currently in month one, week two.My role is more than just passing along referrals. I’m handling the acquisition side, including tracking leads that come through the website form, following up with those leads, reaching out to homeowners on Nextdoor who are actively looking for concrete contractors, and building targeted neighborhood campaigns. I’m also developing prospecting campaigns based on specific property/homeowner criteria, where the outreach could be cold calling, door hangers, or direct mail. Starting next month, we’re planning to test paid acquisition through Google Ads and potentially Facebook or Nextdoor ads. So far, without paid ads, we’ve generated 3 jobs in the first two weeks, primarily through organic/local SEO efforts and the lead-gen system we’ve been building. Before starting, we agreed on a 6.5% commission for jobs that came from leads I generated. What we did not clearly define was whether that 6.5% would be calculated on the total contract value or on the contractor’s profit. That distinction just became very important.We are expecting to close a concrete driveway replacement/patio project for approximately $18,150. My understanding was that I would receive:6.5%...

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Comments on the post

2 of 5 comments
  • “we assume a customer has 10% to 20% sales cost in its revenue. your pay could be between those percentages when you have deducted the other cost the customer makes. (infra, Marketing, collateral). when we get paid is another thing to pin down, on contract signing? on completion, on invoice send, or when they receive in bank. your time from lead to cash and risk of payment, is weighed into the perc”

    u/cioatwork3 points · Sep 14, 2026View

  • “You have to bill on revenue and they need to build that into their cost - you can’t be relying on profit because it’s complicated and you’re at the mercy of what they decide to add in as a cost.”

    u/Lonely-Fruit-94483 points · Sep 14, 2026View

Extracted by Autobound

From the Signal API record
Signal
Customer feedback

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/LeadGeneration
Stage
Switched
Event date
Sep 2026

The full record

From the Signal API record

Numbers

Mentions
1

Details

Timing
In progress
Category
General
Virality
Low
Post kind
Text
Prominence
Core
Company's role
Vendor

Topics and mentions

Topics

  • lead generation
  • home services
  • construction
  • local marketing

Extraction

Sentiment
Positive
Detected
Sep 14, 2026
signal_type
reddit-company
signal_subtype
customerFeedback

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/2e6cf7bd-e7d7-51f2-aa27-1f9d2fa99498 returns this record as JSON. POST /v1/companies/enrich returns every signal for nextdoor.com.

{
  "signal_id": "2e6cf7bd-e7d7-51f2-aa27-1f9d2fa99498",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-09-14T14:03:16+00:00",
  "company": {
    "name": "Nextdoor",
    "domain": "nextdoor.com"
  },
  "data": {
    "nsfw": false,
    "stage": "switched",
    "awards": 0,
    "timing": "in_progress",
    "topics": [
      "lead generation",
      "home services",
      "construction",
      "local marketing"
    ],
    "post_id": "1wg4c0l",
    "summary": "A lead generation provider for a residential concrete contractor is successfully using Nextdoor for organic outreach to homeowners, which contributed to generating 3 jobs in the first two weeks.",
    "category": "general",
    "comments": [
      {
        "url": "https://www.reddit.com/r/LeadGeneration/comments/1wg4c0l/comment/p9rlcol/",
        "depth": 0,
        "score": 3,
        "author": "cioatwork",
        "excerpt": "we assume a customer has 10% to 20% sales cost in its revenue. your pay could be between those percentages when you have deducted the other cost the customer makes. (infra, Marketing, collateral). when we get paid is another thing to pin down, on contract signing? on completion, on invoice send, or when they receive in bank. your time from lead to cash and risk of payment, is weighed into the perc",
        "posted_at": "2026-09-14T15:06:30.000Z",
        "author_url": "https://www.reddit.com/user/cioatwork/"
      },
      {
        "url": "https://www.reddit.com/r/LeadGeneration/comments/1wg4c0l/comment/p9tx20z/",
        "depth": 0,
        "score": 3,
        "author": "Lonely-Fruit-9448",
        "excerpt": "You have to bill on revenue and they need to build that into their cost - you can’t be relying on profit because it’s complicated and you’re at the mercy of what they decide to add in as a cost.",
        "posted_at": "2026-09-14T20:58:34.000Z",
        "author_url": "https://www.reddit.com/user/Lonely-Fruit-9448/"
      }
    ],
    "evidence": [
      "[post] I’m handling the acquisition side, including tracking leads that come through the website form, following up with those leads, reaching out to homeowners on Nextdoor who are actively looking for concrete contractors, and building targeted neighborhood campaigns.",
      "[post] So far, without paid ads, we’ve generated 3 jobs in the first two weeks, primarily through organic/local SEO efforts and the lead-gen system we’ve been building."
    ],
    "virality": "low",
    "post_date": "2026-09-14T14:03:16.000Z",
    "post_kind": "text",
    "post_text": "I recently started doing lead generation/customer acquisition for a small residential concrete contractor, and this is my first time structuring this kind of compensation arrangement.\n\nI’m currently in month one, week two.My role is more than just passing along referrals. I’m handling the acquisition side, including tracking leads that come through the website form, following up with those leads, reaching out to homeowners on Nextdoor who are actively looking for concrete contractors, and building targeted neighborhood campaigns.\n\nI’m also developing prospecting campaigns based on specific property/homeowner criteria, where the outreach could be cold calling, door hangers, or direct mail. Starting next month, we’re planning to test paid acquisition through Google Ads and potentially Facebook or Nextdoor ads.\n\nSo far, without paid ads, we’ve generated 3 jobs in the first two weeks, primarily through organic/local SEO efforts and the lead-gen system we’ve been building.\n\nBefore starting, we agreed on a 6.5% commission for jobs that came from leads I generated. What we did not clearly define was whether that 6.5% would be calculated on the total contract value or on the contractor’s profit.\n\nThat distinction just became very important.We are expecting to close a concrete driveway replacement/patio project for approximately $18,150. My understanding was that I would receive:6.5% ×...",
    "sentiment": "positive",
    "subreddit": "LeadGeneration",
    "event_date": "2026-09",
    "post_title": "Is 6.5% of total job revenue fair for lead generation/customer acquisition for a concrete contractor, or should it be based on profit?",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/LeadGeneration/comments/1wg4c0l/is_65_of_total_job_revenue_fair_for_lead/",
    "entity_role": "vendor",
    "post_author": "woptoberbaby",
    "upvote_ratio": 1,
    "mention_count": 1,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/LeadGeneration/",
    "total_upvotes": 2,
    "comments_total": 5,
    "total_comments": 5,
    "event_date_text": "month one, week two",
    "post_author_url": "https://www.reddit.com/user/woptoberbaby/",
    "signal_category": "feedback",
    "comments_included": 2
  }
}

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