NianticTraffic snapshotJun 22, 2026

nianticlabs.com received 6M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.1% (~8,037 visits). Top: claude.ai (72%), gemini.google.com (18%), chatgpt.com (7%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record

Signal: Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 5,984,239
Month over month: +5.9%
3-month change: -8.4%
Top country: US (27%)
Measured month: May 2026
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months: -8.4%
Change, month over month: +5.9%
Digital health score: 58

Details

Category: games/games
Mail visits: 203,464
Traffic band: Established
Direct visits: 2,489,443
Search visits: 777,951
Small website: Yes
Snapshot date: May 1, 2026
Social visits: 311,180
Website title: UX Research
Brand strength: Strong
Referral visits: 2,148,342
AI traffic level: Minimal
AI traffic detail: Minimal AI traffic at 0.1% (~8,037 visits). Top: claude.ai (72%), gemini.google.com (18%), chatgpt.com (7%), perplexity.ai (0%).
Geo concentration: Moderately concentrated
Search dependency: Low
Consecutive months: 1
Engagement quality: Low
Brand keyword ratio: 3/5
Website description: Join the Niantic User Research Panel and help us shape the future of our games!
Digital health label: Good
Social traffic level: Moderate
Brand strength detail: Strong brand recognition with 42% direct traffic. Brand keyword ratio: 3/5.
Digital health detail: Score 58: Engagement 38/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 80/100 (15%), Rank 25/100 (15%), AI Readiness 1/100 (10%).

Extraction

Detected: Jun 22, 2026
signal_type: seo-traffic
signal_subtype: baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/0a9a0b12-359d-47ee-8118-8f2fd7ab27ef returns this record as JSON. POST /v1/companies/enrich returns every signal for nianticlabs.com.

{
  "signal_id": "0a9a0b12-359d-47ee-8118-8f2fd7ab27ef",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-06-22T06:55:22.571+00:00",
  "company": {
    "name": "Niantic",
    "domain": "nianticlabs.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nianticlabs.com received 6M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-03-01": 6531494,
      "2026-04-01": 5650711,
      "2026-05-01": 5984239
    },
    "category": "games/games",
    "relevance": 16.5,
    "ai_traffic": {
      "total_visits": 8037,
      "top_platforms": [
        {
          "name": "claude.ai",
          "rank": 1,
          "share": 72.344
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 18.234
        },
        {
          "name": "chatgpt.com",
          "rank": 3,
          "share": 7.454
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.59,
      "pages_per_visit": 3.325,
      "avg_visit_duration_seconds": 64
    },
    "mail_visits": 203464,
    "top_keywords": [
      {
        "cpc": 0.99,
        "name": "niantic",
        "volume": 23980,
        "estimated_value": 28060
      },
      {
        "cpc": 1.27,
        "name": "niantic wayfarer",
        "volume": 7510,
        "estimated_value": 13770
      },
      {
        "cpc": 0.64,
        "name": "wayfarer",
        "volume": 59810,
        "estimated_value": 13740
      },
      {
        "cpc": 2.58,
        "name": "campfire",
        "volume": 81950,
        "estimated_value": 5130
      },
      {
        "name": "niantic kids",
        "volume": 1020,
        "estimated_value": 1750
      }
    ],
    "traffic_band": "established",
    "direct_visits": 2489443,
    "search_visits": 777951,
    "small_website": true,
    "snapshot_date": "2026-05-01T00:00:00+00:00",
    "social_visits": 311180,
    "top_countries": {
      "CA": 0.039,
      "GB": 0.038,
      "JP": 0.089,
      "TW": 0.079,
      "US": 0.267
    },
    "website_title": "UX Research",
    "brand_strength": "strong",
    "change_3mo_pct": -8.4,
    "change_mom_pct": 5.9,
    "referral_visits": 2148342,
    "traffic_sources": {
      "mail": 0.034,
      "paid": 0,
      "direct": 0.416,
      "search": 0.13,
      "social": 0.052,
      "referral": 0.359
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~8,037 visits). Top: claude.ai (72%), gemini.google.com (18%), chatgpt.com (7%), perplexity.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "Join the Niantic User Research Panel and help us shape the future of our games!",
    "digital_health_label": "good",
    "digital_health_score": 58,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Strong brand recognition with 42% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 58: Engagement 38/100 (25%), Volume 100/100 (20%), Brand 83/100 (15%), Diversification 80/100 (15%), Rank 25/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~311,180 visits).",
    "engagement_quality_score": 38,
    "geo_concentration_detail": "Moderately concentrated traffic: US (27%), JP (9%), TW (8%).",
    "referral_strength_detail": "Strong referral strength at 36% of traffic (~2,148,342 visits).",
    "search_dependency_detail": "Low search dependency at 13% of total traffic.",
    "engagement_quality_detail": "Low engagement (38/100) with 59% bounce rate, 3.3 pages per visit, and 64-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/0a9a0b12-359d-47ee-8118-8f2fd7ab27ef \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nianticlabs.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.