NordstromTraffic declineSep 11, 2026

nordstrom.com traffic declined 22% to 68M monthly visits.

What happened

Emerging AI traffic at 1.6% (~1,084,207 visits). Top: chatgpt.com (96%), gemini.google.com (2%), claude.ai (1%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record

Signal: Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits: 68,023,414
Month over month: -22%
3-month change: +48.8%
Global rank: 533
Top country: US (95%)
Trend: Fluctuating

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The full record

From the Signal API record

Numbers

Country rank: 134
Category rank: 6
Change, 3 months: +48.8%
Change, month over month: -22%
Digital health score: 74

Details

Measured month: Aug 2026
Category: lifestyle/fashion_and_apparel
Mail visits: 3,741,288
Traffic band: Major
Direct visits: 16,529,690
Search visits: 26,325,061
Small website: No
Snapshot date: Aug 1, 2026
Social visits: 3,945,358
Brand strength: Moderate
Referral visits: 2,788,960
AI traffic level: Emerging
AI traffic detail: Emerging AI traffic at 1.6% (~1,084,207 visits). Top: chatgpt.com (96%), gemini.google.com (2%), claude.ai (1%), perplexity.ai (0%).
Geo concentration: Highly concentrated
Referral strength: Weak
Consecutive months: 1
Engagement quality: High
Brand keyword ratio: 4/5
Country rank country: US
Digital health label: Good
Brand strength detail: Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 4/5.
Digital health detail: Score 74: Engagement 71/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 16/100 (10%).
Social traffic detail: Moderate social traffic at 6% of total visits (~3,945,358 visits).
Engagement quality score: 71

Extraction

Detected: Sep 11, 2026
signal_type: seo-traffic
signal_subtype: trafficDecline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

linkedin_urlValue in the API
industriesValue in the API
employee_count_lowValue in the API
employee_count_highValue in the API
revenueValue in the API
descriptionValue in the API

Signal

signal_nameValue in the API
associationValue in the API

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Show the full JSONThe record on this page and the API request

GET /v1/signals/1e387ae0-068c-440f-9cc4-c932e1a339ff returns this record as JSON. POST /v1/companies/enrich returns every signal for nordstrom.com.

{
  "signal_id": "1e387ae0-068c-440f-9cc4-c932e1a339ff",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:18:22.278+00:00",
  "company": {
    "name": "Nordstrom",
    "domain": "nordstrom.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "nordstrom.com traffic declined 22% to 68M monthly visits.",
    "traffic": {
      "2026-06-01": 45715262,
      "2026-07-01": 87210176,
      "2026-08-01": 68023414
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 74.8,
    "ai_traffic": {
      "total_visits": 1084207,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 96.207
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 1.859
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 1.498
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.016
    },
    "engagement": {
      "bounce_rate": 0.465,
      "pages_per_visit": 4.462,
      "avg_visit_duration_seconds": 214
    },
    "global_rank": 533,
    "mail_visits": 3741288,
    "country_rank": 134,
    "top_keywords": [
      {
        "cpc": 1.31,
        "name": "nordstrom",
        "volume": 1050090,
        "estimated_value": 1609440
      },
      {
        "cpc": 0.24,
        "name": "nordstrom rack",
        "volume": 843570,
        "estimated_value": 172900
      },
      {
        "cpc": 1.32,
        "name": "nordstorm",
        "volume": 40610,
        "estimated_value": 57500
      },
      {
        "cpc": 1.32,
        "name": "nordstroms",
        "volume": 35980,
        "estimated_value": 44620
      },
      {
        "cpc": 0.96,
        "name": "nordstrom anniversary sale",
        "volume": 32060,
        "estimated_value": 29440
      }
    ],
    "traffic_band": "major",
    "category_rank": 6,
    "direct_visits": 16529690,
    "search_visits": 26325061,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 3945358,
    "top_countries": {
      "AU": 0.002,
      "CA": 0.013,
      "GB": 0.003,
      "MX": 0.002,
      "US": 0.948
    },
    "brand_strength": "moderate",
    "change_3mo_pct": 48.8,
    "change_mom_pct": -22,
    "referral_visits": 2788960,
    "traffic_sources": {
      "mail": 0.055,
      "paid": 0,
      "direct": 0.243,
      "search": 0.387,
      "social": 0.058,
      "referral": 0.041
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.6% (~1,084,207 visits). Top: chatgpt.com (96%), gemini.google.com (2%), claude.ai (1%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 24% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 74: Engagement 71/100 (25%), Volume 100/100 (20%), Brand 49/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 16/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~3,945,358 visits).",
    "engagement_quality_score": 71,
    "geo_concentration_detail": "Highly concentrated traffic: US (95%), CA (1%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~2,788,960 visits).",
    "search_dependency_detail": "Moderate search dependency at 39% of total traffic.",
    "engagement_quality_detail": "High engagement (71/100) with 47% bounce rate, 4.5 pages per visit, and 214-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/1e387ae0-068c-440f-9cc4-c932e1a339ff \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nordstrom.com","limit":20}'

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.