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ParamountCustomer feedback

In response to declining ratings at subsidiary CBS, commenters expressed negative sentiment towards parent company Paramount, with one calling for a boycott of all its products.

What happened

Post: "Refurbished ‘60 Minutes’ Debuts to a 19% Ratings Drop. The CBS newsmagazine’s audience fell 33% in the key 25-to-54 demo, according to preliminary Nielsen data"

Source

Extracted from these lines

  • [comment u/Boring_Owl6552] Wishing Skydance Paramount a wonderful ride to the bottom.

  • [comment u/Main-Procedure-3613] Blocking and boycotting all CBS and Paramount products, all affiliates and all sponsors

reddit.com/r/Journalism/comments/1wh5k5c/refurbished_60_minutes_debut...Open the source

Comments on the post

5 of 99 comments
  • “It should drop to zero, just on general principle.”

    u/Voodoo_Masta106 points · Sep 15, 2026View

  • “We miss you, Scott Pelley. Not surprised by this at all, it is unbelievable the editorial decisions that their new CEO is making.”

    u/novabliss163 points · Sep 15, 2026View

  • “Mission accomplished”

    u/bananaworks49 points · Sep 15, 2026View

  • “Love this for them”

    u/Shadowtirs37 points · Sep 15, 2026View

  • “Wishing Skydance Paramount a wonderful ride to the bottom.”

    u/Boring_Owl655223 points · Sep 15, 2026View

Extracted by Autobound

From the Signal API record
Signal
Customer feedback

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/Journalism

Companies

  • CBSAlso named
  • Skydance MediaAlso named

The full record

From the Signal API record

Numbers

Mentions
2

Details

Timing
Ongoing state
Category
General
Link URL
thewrap.com
Virality
Very high
Post kind
Link
Prominence
Aside
Company's role
Vendor

Topics and mentions

Topics

  • brand sentiment
  • media
  • boycott

Flair

  • Industry News

Extraction

Sentiment
Negative
Detected
Sep 15, 2026
signal_type
reddit-company
signal_subtype
customerFeedback

Use this data

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/45803a41-5c1b-5271-a1b8-90840ad0758c returns this record as JSON. POST /v1/companies/enrich returns every signal for paramount.com.

{
  "signal_id": "45803a41-5c1b-5271-a1b8-90840ad0758c",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-09-15T16:42:05+00:00",
  "company": {
    "name": "Paramount",
    "domain": "paramount.com"
  },
  "data": {
    "nsfw": false,
    "stage": "none",
    "awards": 0,
    "timing": "ongoing_state",
    "topics": [
      "media",
      "brand sentiment",
      "boycott"
    ],
    "post_id": "1wh5k5c",
    "summary": "In response to declining ratings at subsidiary CBS, commenters expressed negative sentiment towards parent company Paramount, with one calling for a boycott of all its products.",
    "category": "general",
    "comments": [
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa01qqx/",
        "depth": 0,
        "score": 106,
        "author": "Voodoo_Masta",
        "excerpt": "It should drop to zero, just on general principle.",
        "posted_at": "2026-09-15T17:46:17.000Z",
        "author_url": "https://www.reddit.com/user/Voodoo_Masta/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa02u4t/",
        "depth": 0,
        "score": 63,
        "author": "novabliss1",
        "excerpt": "We miss you, Scott Pelley. Not surprised by this at all, it is unbelievable the editorial decisions that their new CEO is making.",
        "posted_at": "2026-09-15T17:50:47.000Z",
        "author_url": "https://www.reddit.com/user/novabliss1/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa06uo0/",
        "depth": 0,
        "score": 49,
        "author": "bananaworks",
        "excerpt": "Mission accomplished",
        "posted_at": "2026-09-15T18:07:26.000Z",
        "author_url": "https://www.reddit.com/user/bananaworks/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa0389g/",
        "depth": 0,
        "score": 37,
        "author": "Shadowtirs",
        "excerpt": "Love this for them",
        "posted_at": "2026-09-15T17:52:23.000Z",
        "author_url": "https://www.reddit.com/user/Shadowtirs/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa0h558/",
        "depth": 0,
        "score": 23,
        "author": "Boring_Owl6552",
        "excerpt": "Wishing Skydance Paramount a wonderful ride to the bottom.",
        "posted_at": "2026-09-15T18:50:48.000Z",
        "author_url": "https://www.reddit.com/user/Boring_Owl6552/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa091s9/",
        "depth": 0,
        "score": 11,
        "author": "Stuffed-Bear412",
        "excerpt": "Make them pay.",
        "posted_at": "2026-09-15T18:16:41.000Z",
        "author_url": "https://www.reddit.com/user/Stuffed-Bear412/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa0hwmy/",
        "depth": 0,
        "score": 10,
        "author": "Main-Procedure-3613",
        "excerpt": "Blocking and boycotting all CBS and Paramount products, all affiliates and all sponsors",
        "posted_at": "2026-09-15T18:54:03.000Z",
        "author_url": "https://www.reddit.com/user/Main-Procedure-3613/"
      },
      {
        "url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/comment/pa2q4hv/",
        "depth": 0,
        "score": 9,
        "author": "Father_of_Invention",
        "excerpt": "Not going to watch propaganda",
        "posted_at": "2026-09-16T01:15:13.000Z",
        "author_url": "https://www.reddit.com/user/Father_of_Invention/"
      }
    ],
    "evidence": [
      "[comment u/Boring_Owl6552] Wishing Skydance Paramount a wonderful ride to the bottom.",
      "[comment u/Main-Procedure-3613] Blocking and boycotting all CBS and Paramount products, all affiliates and all sponsors"
    ],
    "link_url": "https://www.thewrap.com/creative-content/tv-shows/60-minutes-season-59-premiere-ratings-decline/",
    "virality": "very_high",
    "post_date": "2026-09-15T16:42:05.000Z",
    "post_kind": "link",
    "sentiment": "negative",
    "subreddit": "Journalism",
    "post_flair": [
      "Industry News"
    ],
    "post_title": "Refurbished ‘60 Minutes’ Debuts to a 19% Ratings Drop. The CBS newsmagazine’s audience fell 33% in the key 25-to-54 demo, according to preliminary Nielsen data",
    "prominence": "aside",
    "source_url": "https://www.reddit.com/r/Journalism/comments/1wh5k5c/refurbished_60_minutes_debuts_to_a_19_ratings/",
    "entity_role": "vendor",
    "post_author": "esporx",
    "upvote_ratio": 0.9890909090909091,
    "mention_count": 2,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/Journalism/",
    "total_upvotes": 807,
    "comments_total": 99,
    "total_comments": 99,
    "other_companies": [
      {
        "name": "CBS",
        "role": "partner",
        "domain": "cbs.com"
      },
      {
        "name": "Skydance Media",
        "role": "partner",
        "domain": "skydance.com"
      }
    ],
    "post_author_url": "https://www.reddit.com/user/esporx/",
    "signal_category": "feedback",
    "comments_included": 17
  }
}

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