patagonia.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 8M.

{
  "signal_id": "e2eba75a-ca90-4520-9194-0321c4f701d0",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-06-01T12:16:48.903+00:00",
  "company": {
    "name": "Patagonia",
    "domain": "patagonia.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "patagonia.com shows sustained decline with 3 consecutive months of decreases, down 29% overall to 8M.",
    "traffic": {
      "2026-02-01": 11532616,
      "2026-03-01": 9135717,
      "2026-04-01": 8140811
    },
    "category": "e-commerce_and_shopping/e-commerce_and_shopping",
    "relevance": 30.5,
    "ai_traffic": {
      "total_visits": 38372,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 88.31
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.925
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 2.972
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.317,
      "pages_per_visit": 6.518,
      "avg_visit_duration_seconds": 156
    },
    "global_rank": 4689,
    "mail_visits": 341914,
    "country_rank": 1397,
    "top_keywords": [
      {
        "cpc": 0.39,
        "name": "patagonia",
        "volume": 806980,
        "estimated_value": 632110
      },
      {
        "cpc": 0.35,
        "name": "patagonia worn wear",
        "volume": 12770,
        "estimated_value": 12480
      },
      {
        "cpc": 0.78,
        "name": "patagonia torrentshell 3l",
        "volume": 38770,
        "estimated_value": 11460
      },
      {
        "cpc": 0.81,
        "name": "patagonia jacket",
        "volume": 12560,
        "estimated_value": 10480
      },
      {
        "cpc": 0.96,
        "name": "patagonia baggies",
        "volume": 12810,
        "estimated_value": 10140
      }
    ],
    "traffic_band": "established",
    "category_rank": 15,
    "direct_visits": 2377117,
    "search_visits": 4355334,
    "small_website": false,
    "snapshot_date": "2026-04-01T00:00:00+00:00",
    "social_visits": 366336,
    "top_countries": {
      "CL": 0.031,
      "DE": 0.033,
      "FR": 0.034,
      "GB": 0.05,
      "US": 0.64
    },
    "website_title": "Hang Tight! Routing to checkout...",
    "brand_strength": "moderate",
    "change_3mo_pct": -29.4,
    "change_mom_pct": -10.9,
    "referral_visits": 260506,
    "traffic_sources": {
      "mail": 0.042,
      "paid": 0,
      "direct": 0.292,
      "search": 0.535,
      "social": 0.045,
      "referral": 0.032
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~38,372 visits). Top: chatgpt.com (88%), gemini.google.com (5%), claude.ai (3%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "patagonia is a designer of outdoor clothing and gear for the silent sports: climbing, surfing, skiing and snowboarding, fly fishing, and trail running",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 70: Engagement 78/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~366,336 visits).",
    "engagement_quality_score": 78,
    "geo_concentration_detail": "Highly concentrated traffic: US (64%), GB (5%), FR (3%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~260,506 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "High engagement (78/100) with 32% bounce rate, 6.5 pages per visit, and 156-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e2eba75a-ca90-4520-9194-0321c4f701d0 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"patagonia.com","limit":20}'