pfizer.com received 2M monthly visits with traffic from 5 countries.
What happened
Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).
Extracted by Autobound
From the Signal API record- Signal
- Traffic snapshot
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 1,615,969
- Month over month
- -3.4%
- 3-month change
- -5.4%
- Global rank
- 38,374
- Top country
- US (52%)
- Trend
- Consecutive decline
More from Pfizer
- PatentsPfizer Inc.'s patent output is slowing: 38 grants in the past year, 1 in the past 30 days.Patents
- RedditPfizer's FSP is described as having a toxic work culture that overworks employees, with frequent mid-study system changes causing issues for sites.Reddit
- Asset saleNovartis India acquires Pfizer’s Minipress brands for $150 millionAsset sale
- InvestmentMedicus Pharma CEO on SkinJect and Pfizer partnership – ICYMIInvestment
- LinkedInPfizer France discusses the potential of AI-powered NLP in advancing cancer research through data analysis.LinkedIn
- GlassdoorPfizer employees report sudden layoffs impacting job securityGlassdoor
Latest signals at other companies
- Federal contractsAES$335K federal contract from Department of Homeland SecurityFederal contracts
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- Federal contractsEquinix$382K federal contract from Department of Homeland SecurityFederal contracts
The full record
From the Signal API recordNumbers
- Country rank
- 12,461
- Category rank
- 4
- Change, 3 months
- -5.4%
- Change, month over month
- -3.4%
- Digital health score
- 62
Details
- Measured month
- Aug 2026
- Category
- health/biotechnology_and_pharmaceuticals
- Mail visits
- 29,087
- Traffic band
- Established
- Direct visits
- 520,342
- Search visits
- 568,821
- Small website
- No
- Snapshot date
- Aug 1, 2026
- Social visits
- 45,247
- Website title
- New Drug Development Pipeline: Pfizer's Medicine, Vaccine Discovery | Pfizer
- Brand strength
- Moderate
- Referral visits
- 177,757
- AI traffic level
- Emerging
- AI traffic detail
- Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).
- Geo concentration
- Highly concentrated
- Consecutive months
- 3
- Brand keyword ratio
- 3/5
- Website description
- Pfizer’s approach to ESG
- Country rank country
- US
- Digital health label
- Good
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.
- Digital health detail
- Score 62: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 12/100 (10%).
- Social traffic detail
- Low social traffic at 3% of total visits (~45,247 visits).
Extraction
- Detected
- Sep 11, 2026
- signal_type
seo-traffic- signal_subtype
baseline
Use this data
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/36dbeb50-894c-4c13-93ea-a4c17630def1 returns this record as JSON. POST /v1/companies/enrich returns every signal for pfizer.com.
{
"signal_id": "36dbeb50-894c-4c13-93ea-a4c17630def1",
"signal_type": "seo-traffic",
"signal_subtype": "baseline",
"detected_at": "2026-09-11T10:18:13.005+00:00",
"company": {
"name": "Pfizer",
"domain": "pfizer.com"
},
"data": {
"trend": "consecutive_decline",
"summary": "pfizer.com received 2M monthly visits with traffic from 5 countries.",
"traffic": {
"2026-06-01": 1708067,
"2026-07-01": 1672934,
"2026-08-01": 1615969
},
"category": "health/biotechnology_and_pharmaceuticals",
"relevance": 9.5,
"ai_traffic": {
"total_visits": 18533,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 90.413
},
{
"name": "gemini.google.com",
"rank": 2,
"share": 8.606
},
{
"name": "perplexity.ai",
"rank": 3,
"share": 0.981
}
],
"traffic_share": 0.012
},
"engagement": {
"bounce_rate": 0.493,
"pages_per_visit": 2.37,
"avg_visit_duration_seconds": 124
},
"global_rank": 38374,
"mail_visits": 29087,
"country_rank": 12461,
"top_keywords": [
{
"cpc": 2.17,
"name": "pfizer",
"volume": 102660,
"estimated_value": 35550
},
{
"cpc": 2.04,
"name": "pfizer careers",
"volume": 12620,
"estimated_value": 14910
},
{
"cpc": 1.71,
"name": "pfizer jobs",
"volume": 5070,
"estimated_value": 5030
},
{
"cpc": 2.15,
"name": "hospira bacteriostatic water",
"volume": 9910,
"estimated_value": 3430
},
{
"name": "viagra",
"volume": 130040,
"estimated_value": 2730
}
],
"traffic_band": "established",
"category_rank": 4,
"direct_visits": 520342,
"search_visits": 568821,
"small_website": false,
"snapshot_date": "2026-08-01T00:00:00+00:00",
"social_visits": 45247,
"top_countries": {
"CN": 0.053,
"GB": 0.022,
"IN": 0.095,
"JP": 0.026,
"US": 0.521
},
"website_title": "New Drug Development Pipeline: Pfizer's Medicine, Vaccine Discovery | Pfizer",
"brand_strength": "moderate",
"change_3mo_pct": -5.4,
"change_mom_pct": -3.4,
"referral_visits": 177757,
"traffic_sources": {
"mail": 0.018,
"paid": 0,
"direct": 0.322,
"search": 0.352,
"social": 0.028,
"referral": 0.11
},
"ai_traffic_level": "emerging",
"ai_traffic_detail": "Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 3,
"engagement_quality": "moderate",
"brand_keyword_ratio": "3/5",
"website_description": "Pfizer’s approach to ESG",
"country_rank_country": "US",
"digital_health_label": "good",
"digital_health_score": 62,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.",
"digital_health_detail": "Score 62: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 12/100 (10%).",
"social_traffic_detail": "Low social traffic at 3% of total visits (~45,247 visits).",
"engagement_quality_score": 42,
"geo_concentration_detail": "Highly concentrated traffic: US (52%), IN (10%), CN (5%).",
"referral_strength_detail": "Moderate referral strength at 11% of traffic (~177,757 visits).",
"search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
"engagement_quality_detail": "Moderate engagement (42/100) with 49% bounce rate, 2.4 pages per visit, and 124-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/36dbeb50-894c-4c13-93ea-a4c17630def1 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"pfizer.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.