The company identifies its flagship Marlboro brand as the most heavily counterfeited internationally, leading to direct revenue loss. This problem extends to its new smoke-free products, threatening their reputation and creating a need for brand protection and supply chain traceability solutions.
Filing excerpt
We believe that Marlboro is the most heavily counterfeited international cigarette brand, although we cannot quantify the revenues we lose as a result of this activity.
What this signalsFilings often name leadership changes, deals and spending plans.
sec-10qmarketShareLossGet every 10-Q signal for Philip Morris and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Philip Morris this week?”
The Signal API returns 10-Q signals for any list of companies as JSON, for your CRM, warehouse or app.
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This page shows a preview. The full sec-10q record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/34e5c542-63f2-4045-9aaa-d92974d05cf3 returns this record as JSON. POST /v1/companies/enrich returns every signal for pmi.com.
{
"signal_id": "34e5c542-63f2-4045-9aaa-d92974d05cf3",
"signal_type": "sec-10q",
"signal_subtype": "marketShareLoss",
"detected_at": "2026-07-28T07:04:02.864+00:00",
"company": {
"name": "Philip Morris",
"domain": "pmi.com"
},
"data": {
"detail": "The company identifies its flagship Marlboro brand as the most heavily counterfeited internationally, leading to direct revenue loss. This problem extends to its new smoke-free products, threatening their reputation and creating a need for brand protection and supply chain traceability solutions.",
"metrics": {
"timeframe": "current_year"
},
"summary": "Losing revenue and brand reputation due to heavy counterfeiting of its Marlboro and smoke-free products.",
"excerpts": "We believe that Marlboro is the most heavily counterfeited international cigarette brand, although we cannot quantify the revenues we lose as a result of this activity.",
"relevance": 0.7,
"sentiment": "negative",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1413329/000162828026049493/pm-20260630.htm",
"filing_date": "2026-07-24",
"filing_year": 2026,
"fiscal_year": 0,
"fiscal_year_end": "06/30",
"sales_relevance": "Urgency to improve",
"signal_category": "market"
}
}
curl https://signals.autobound.ai/v1/signals/34e5c542-63f2-4045-9aaa-d92974d05cf3 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"pmi.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.