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Pinterest10-K: Platform strategy

Investing in ad measurement tools like Conversions API and clean rooms to prove ROI

Read at SEC EDGAR

What happened

Pinterest identifies measuring ad effectiveness as a 'high priority' for its advertisers, indicating a key customer pain point. The company is actively investing in first-party measurement solutions, including its Conversions API and clean rooms, to help advertisers justify their spend and prove value.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

Pinterest 10-K for FY2025

Filing excerpt

Measuring the effectiveness of digital ad spend is a high priority for our advertisers.

sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htmRead the full source

Other signals in this filing (8)

Extracted by Autobound

From the Signal API record
Signal
10-K: Platform strategy

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

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The full record

From the Signal API record

Details

CIK
1506293
Accession number
0001506293-26-000021
Filing year
2026
Why it matters
Platform tools needed
Signal category
Strategic

Topics and mentions

Technologies

  • API
  • clean rooms

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
platformStrategy

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/8fb13bfe-05a1-460f-b4fc-54d432ce50a3 returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "8fb13bfe-05a1-460f-b4fc-54d432ce50a3",
  "signal_type": "sec-10k",
  "signal_subtype": "platformStrategy",
  "detected_at": "2026-02-17T06:34:28.255+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "detail": "Pinterest identifies measuring ad effectiveness as a 'high priority' for its advertisers, indicating a key customer pain point. The company is actively investing in first-party measurement solutions, including its Conversions API and clean rooms, to help advertisers justify their spend and prove value.",
    "summary": "Investing in ad measurement tools like Conversions API and clean rooms to prove ROI",
    "excerpts": "Measuring the effectiveness of digital ad spend is a high priority for our advertisers.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Platform tools needed",
    "signal_category": "strategic",
    "technologies_mentioned": [
      "API",
      "clean rooms"
    ]
  }
}

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