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Pinterest10-K: Data investment

Pinterest is investing in Conversions API and clean rooms to solve ad measurement challenges

Read at SEC EDGAR

What happened

To address the high-priority advertiser pain point of measuring digital ad effectiveness, Pinterest is developing first-party solutions like its Conversions API and clean rooms. This initiative aims to prove ROI and retain ad spend by providing better attribution and conversion data.

Source

SEC EDGARFeb 12, 2026

Annual report (Form 10-K)

Pinterest 10-K for FY2025

Filing excerpt

Measuring the effectiveness of digital ad spend is a high priority for our advertisers.

sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htmRead the full source

Other signals in this filing (8)

Extracted by Autobound

From the Signal API record
Signal
10-K: Data investment

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2025
Fiscal year end
12/31
Filed
Feb 12, 2026

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The full record

From the Signal API record

Details

CIK
1506293
Accession number
0001506293-26-000021
Timeframe
Current year
Filing year
2026
Why it matters
Target for data vendors
Signal category
Technology

Topics and mentions

Technologies

  • Conversions API
  • clean rooms
  • data

Extraction

Confidence
High
Relevance
80%
Sentiment
Positive
Detected
Feb 17, 2026
signal_type
sec-10k
signal_subtype
dataInvestment

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This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/f2dcf148-dd6d-4344-9d52-246e5d87f6ee returns this record as JSON. POST /v1/companies/enrich returns every signal for pinterest.com.

{
  "signal_id": "f2dcf148-dd6d-4344-9d52-246e5d87f6ee",
  "signal_type": "sec-10k",
  "signal_subtype": "dataInvestment",
  "detected_at": "2026-02-17T06:34:28.255+00:00",
  "company": {
    "name": "Pinterest",
    "domain": "pinterest.com"
  },
  "data": {
    "detail": "To address the high-priority advertiser pain point of measuring digital ad effectiveness, Pinterest is developing first-party solutions like its Conversions API and clean rooms. This initiative aims to prove ROI and retain ad spend by providing better attribution and conversion data.",
    "metrics": {
      "timeframe": "current_year"
    },
    "summary": "Pinterest is investing in Conversions API and clean rooms to solve ad measurement challenges",
    "excerpts": "Measuring the effectiveness of digital ad spend is a high priority for our advertisers.",
    "relevance": 0.8,
    "sentiment": "positive",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
    "filing_date": "2026-02-12",
    "filing_year": 2026,
    "fiscal_year_end": "12/31",
    "sales_relevance": "Target for data vendors",
    "signal_category": "technology",
    "technologies_mentioned": [
      "Conversions API",
      "clean rooms",
      "data"
    ]
  }
}

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