principal.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 5M.

{
  "signal_id": "b9ae7801-0fac-457e-9d19-5f77313c73d2",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-07-16T05:55:13.415+00:00",
  "company": {
    "name": "Principal Financial",
    "domain": "principal.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "principal.com shows sustained decline with 3 consecutive months of decreases, down 16% overall to 5M.",
    "traffic": {
      "2026-04-01": 5451738,
      "2026-05-01": 4852676,
      "2026-06-01": 4560180
    },
    "category": "finance/insurance",
    "relevance": 16.9,
    "ai_traffic": {
      "total_visits": 13829,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 92.939
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 7.061
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.225,
      "pages_per_visit": 7.32,
      "avg_visit_duration_seconds": 348
    },
    "global_rank": 8180,
    "mail_visits": 492499,
    "country_rank": 1592,
    "top_keywords": [
      {
        "cpc": 3.56,
        "name": "principal",
        "volume": 281370,
        "estimated_value": 321040
      },
      {
        "cpc": 3.57,
        "name": "principal login",
        "volume": 38120,
        "estimated_value": 66820
      },
      {
        "cpc": 4.12,
        "name": "principal 401k",
        "volume": 23390,
        "estimated_value": 41630
      },
      {
        "cpc": 3.1,
        "name": "principal financial",
        "volume": 16690,
        "estimated_value": 27130
      },
      {
        "name": "principal dental provider login",
        "volume": 7190,
        "estimated_value": 10560
      }
    ],
    "traffic_band": "established",
    "category_rank": 16,
    "direct_visits": 2229928,
    "search_visits": 1358934,
    "small_website": false,
    "snapshot_date": "2026-06-01T00:00:00+00:00",
    "social_visits": 168727,
    "top_countries": {
      "CL": 0.002,
      "IN": 0.013,
      "KH": 0.002,
      "PH": 0.001,
      "US": 0.969
    },
    "website_title": "Traspaso a una cuenta IRA",
    "brand_strength": "strong",
    "change_3mo_pct": -16.4,
    "change_mom_pct": -6,
    "referral_visits": 237129,
    "traffic_sources": {
      "mail": 0.108,
      "paid": 0,
      "direct": 0.489,
      "search": 0.298,
      "social": 0.037,
      "referral": 0.052
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~13,829 visits). Top: chatgpt.com (93%), gemini.google.com (7%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Simplifica tus ahorros para la jubilación.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 87,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 49% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 87: Engagement 99/100 (25%), Volume 100/100 (20%), Brand 98/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~168,727 visits).",
    "engagement_quality_score": 99,
    "geo_concentration_detail": "Highly concentrated traffic: US (97%), IN (1%), CL (0%).",
    "referral_strength_detail": "Moderate referral strength at 5% of traffic (~237,129 visits).",
    "search_dependency_detail": "Low search dependency at 30% of total traffic.",
    "engagement_quality_detail": "High engagement (99/100) with 23% bounce rate, 7.3 pages per visit, and 348-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/b9ae7801-0fac-457e-9d19-5f77313c73d2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"principal.com","limit":20}'