What changed on the page
The page replaced articles on retirement savings, 401(k) contributions, and retirement planning with content on “The great money debate,” pension protection, healthcare coverage, and pension-data review.
What changed on the page
The page replaced articles on retirement savings, 401(k) contributions, and retirement planning with content on “The great money debate,” pension protection, healthcare coverage, and pension-data review.
What this signalsWebsite changes often show new positioning, products or customers.
website-intelligencemarketingContentGet every website changes signal for Principal Financial and the companies you sell to, in the tools you already use.
Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Principal Financial this week?”
The Signal API returns website changes signals for any list of companies as JSON, for your CRM, warehouse or app.
Sign up and spend your free credits on the companies you sell to.
This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/7cddbbbe-7e2f-5e17-8c77-3f4cc59a7c29 returns this record as JSON. POST /v1/companies/enrich returns every signal for principal.com.
{
"signal_id": "7cddbbbe-7e2f-5e17-8c77-3f4cc59a7c29",
"signal_type": "website-intelligence",
"signal_subtype": "marketingContent",
"detected_at": "2026-08-17T00:00:00+00:00",
"company": {
"name": "Principal Financial",
"domain": "principal.com"
},
"data": {
"summary": "Principal refreshed its retirement-focused educational content toward retirement-planning decisions, pension strategy, healthcare coverage, and retirement-plan administration.",
"evidence": "The page replaced articles on retirement savings, 401(k) contributions, and retirement planning with content on “The great money debate,” pension protection, healthcare coverage, and pension-data review.",
"relevance": 0.61,
"source_url": "https://www.principal.com/individuals",
"impact_rationale": "The topics broaden and sharpen Principal’s appeal to retirement-planning professionals and participants while emphasizing practical planning and administrative decisions."
}
}
curl https://signals.autobound.ai/v1/signals/7cddbbbe-7e2f-5e17-8c77-3f4cc59a7c29 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"principal.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.