PwC Middle East Unveils AI Insights and New Collaborations at LEAP 2026

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    "url": "https://intlbm.com/2026/09/04/pwc-middle-east-unveils-ai-insights-and-new-collaborations-at-leap-2026/",
    "title": "PwC Middle East Unveils AI Insights and New Collaborations at LEAP 2026 - intlbm",
    "excerpt": "As artificial intelligence becomes increasingly embedded across organisations in Saudi Arabia, the conversation is evolving from adoption to impact. At LEAP 2026, PwC Middle East was the Exclusive AI and Data Partner and brought together new research, industry expertise and strategic collaborations to explore what this next phase of AI transformation means for organisations across the Kingdom. The firm’s fifth consecutive participation at LEAP, reflected its continued commitment to supporting Saudi Arabia’s digital transformation ambitions through practical innovation, trusted AI and workforce capability. Laura Hinton, Middle East Senior Partner at PwC Middle East , said: “The conversations at LEAP reflect something we are seeing more broadly across the Middle East. As AI becomes more deeply embedded in organisations, business leaders are increasingly focused on how technology can translate into growth, competitiveness and lasting value. For PwC Middle East, our role is to bring together the best of our regional and global capabilities to help clients turn that ambition into practical outcomes, while continuing to invest in the people, partnerships and capabilities needed to build what comes next.” Central to those discussions was PwC’s latest research, Saudi Arabia’s AI maturity is rising. Now comes the real test of value, which explores how organisations are embedding AI...",
    "product": "Saudi Arabia’s AI maturity is rising. Now comes the real test of value",
    "summary": "PwC Middle East launched its latest research report, \"Saudi Arabia’s AI maturity is rising. Now comes the real test of value\", at LEAP 2026.",
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