Tom Hiddleston Partners with Ralph Lauren for Wimbledon
Article excerpt
Wimbledon is more than one of the world’s most celebrated tennis tournaments. Every summer, this celebrated tradition captivates viewers with legendary matches, timeless style and star-studded moments both on and off the court. Ralph Lauren, the tournament’s official outfitting partner, has long been part of that signature Wimbledon aesthetic. The brand is adding a touch of Hollywood charm to this year’s celebrations, making Tom Hiddleston the face of its Wimbledon media campaign. The actor has a long-standing relationship with the brand and frequently sports its apparel. Most recently, he attended Ralph Lauren’s Spring/Summer 2027 menswear show during Milan Fashion Week Men’s. This year’s collaboration adds another chapter to the actor’s enduring partnership with the brand. Polo Ralph Lauren launched its partnership with Hiddleston on social. The campaign features a series of videos of the Marvel actor chatting with the brand’s iconic Polo Bear throughout the Wimbledon Championships. The series currently contains five parts, which feature Hiddleston and Polo Bear in a garden enjoying teatime and strawberries and cream, reading a newspaper in a posh interior and at Centre Court watching this year’s matches. In one of the campaign videos, Hiddleston jokes, “Tennis is the only sport in which the worst that can happen to you is love.” To bring the campaign to life, Ralph...
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In celebration of the third decade of the partnership, Ralph Lauren released an expansive collection and launched the Wimbledon x Purple Label collection.
