redbull.com shows sustained decline with 3 consecutive months of decreases, down 23% overall to 8M.

{
  "signal_id": "e6fa25c8-a6bc-46f6-8414-79d368c648db",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-08-13T10:37:17.292+00:00",
  "company": {
    "name": "Red Bull",
    "domain": "redbull.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "redbull.com shows sustained decline with 3 consecutive months of decreases, down 23% overall to 8M.",
    "traffic": {
      "2026-05-01": 10463920,
      "2026-06-01": 8128376,
      "2026-07-01": 8068645
    },
    "category": "sports/extreme_sports",
    "relevance": 2.1,
    "ai_traffic": {
      "total_visits": 31380,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 74.057
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 22.463
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.663
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.574,
      "pages_per_visit": 2.287,
      "avg_visit_duration_seconds": 88
    },
    "global_rank": 8579,
    "mail_visits": 80686,
    "country_rank": 7985,
    "top_keywords": [
      {
        "cpc": 0.53,
        "name": "redbull",
        "volume": 161880,
        "estimated_value": 111720
      },
      {
        "cpc": 0.53,
        "name": "red bull",
        "volume": 154120,
        "estimated_value": 92950
      },
      {
        "cpc": 1.12,
        "name": "nico williams",
        "volume": 1218500,
        "estimated_value": 76490
      },
      {
        "cpc": 0.49,
        "name": "red bull tv",
        "volume": 44400,
        "estimated_value": 62910
      },
      {
        "cpc": 0.9,
        "name": "neymar",
        "volume": 5065120,
        "estimated_value": 53890
      }
    ],
    "traffic_band": "established",
    "category_rank": 1,
    "direct_visits": 2138191,
    "search_visits": 4349000,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 726178,
    "top_countries": {
      "AT": 0.076,
      "DE": 0.06,
      "ES": 0.059,
      "FR": 0.098,
      "US": 0.187
    },
    "website_title": "Red Bull Energy Drink – Gives you wiiings.",
    "brand_strength": "moderate",
    "change_3mo_pct": -22.9,
    "change_mom_pct": -0.7,
    "referral_visits": 564805,
    "traffic_sources": {
      "mail": 0.01,
      "paid": 0,
      "direct": 0.265,
      "search": 0.539,
      "social": 0.09,
      "referral": 0.07
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~31,380 visits). Top: chatgpt.com (74%), gemini.google.com (22%), perplexity.ai (1%).",
    "geo_concentration": "diversified",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "3/5",
    "website_description": "Welcome to the World of Red Bull. Find the latest news and stories about our energy drinks, athletes, artists, content, events, livestreams and more.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 64,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 27% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 64: Engagement 33/100 (25%), Volume 100/100 (20%), Brand 53/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 9% of total visits (~726,178 visits).",
    "engagement_quality_score": 33,
    "geo_concentration_detail": "Diversified traffic: US (19%), FR (10%), AT (8%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~564,805 visits).",
    "search_dependency_detail": "High search dependency at 54% of total traffic.",
    "engagement_quality_detail": "Low engagement (33/100) with 57% bounce rate, 2.3 pages per visit, and 88-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/e6fa25c8-a6bc-46f6-8414-79d368c648db \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"redbull.com","limit":20}'