Skip to main content
RipplingTraffic snapshot

rippling.com received 11M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.6% (~66,102 visits). Top: chatgpt.com (92%), claude.ai (7%), gemini.google.com (1%), perplexity.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
10,503,750
Month over month
-6.6%
3-month change
+3.9%
Global rank
4,328
Top country
US (73%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,230
Category rank
44
Change, 3 months
+3.9%
Change, month over month
-6.6%
Digital health score
85

Details

Measured month
Aug 2026
Category
computers_electronics_and_technology/computers_electronics_and_technology
Mail visits
504,180
Traffic band
Major
Direct visits
5,735,048
Search visits
777,278
Small website
No
Snapshot date
Aug 1, 2026
Social visits
2,142,765
Website title
Rippling
Brand strength
Strong
Referral visits
1,186,924
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~66,102 visits). Top: chatgpt.com (92%), claude.ai (7%), gemini.google.com (1%), perplexity.ai (0%).
Geo concentration
Highly concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
All-in-one HR, IT, and Finance platform
Country rank country
US
Digital health label
Excellent
Brand strength detail
Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

Get every website traffic signal for Rippling and the companies you sell to, in the tools you already use.

  1. Ask Claude about it

    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Rippling this week?”

  2. Send it to your own tools

    The Signal API returns website traffic signals for any list of companies as JSON, for your CRM, warehouse or app.

  3. Try it free

    Sign up and spend your free credits on the companies you sell to.

    Start Free1,000 free credits

The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/6ae55282-8127-4321-9b06-55b4ad538069 returns this record as JSON. POST /v1/companies/enrich returns every signal for rippling.com.

{
  "signal_id": "6ae55282-8127-4321-9b06-55b4ad538069",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:17:16.94+00:00",
  "company": {
    "name": "Rippling",
    "domain": "rippling.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "rippling.com received 11M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 10104793,
      "2026-07-01": 11249463,
      "2026-08-01": 10503750
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 22.5,
    "ai_traffic": {
      "total_visits": 66102,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 91.79
        },
        {
          "name": "claude.ai",
          "rank": 2,
          "share": 7.27
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 0.561
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.342,
      "pages_per_visit": 6.009,
      "avg_visit_duration_seconds": 261
    },
    "global_rank": 4328,
    "mail_visits": 504180,
    "country_rank": 1230,
    "top_keywords": [
      {
        "cpc": 13.1,
        "name": "rippling",
        "volume": 310350,
        "estimated_value": 257980
      },
      {
        "cpc": 1.04,
        "name": "rippling login",
        "volume": 45190,
        "estimated_value": 66670
      },
      {
        "cpc": 0.77,
        "name": "rippling careers",
        "volume": 24040,
        "estimated_value": 31610
      },
      {
        "cpc": 4.71,
        "name": "rippling log in",
        "volume": 17420,
        "estimated_value": 21640
      },
      {
        "cpc": 17.15,
        "name": "deel",
        "volume": 303780,
        "estimated_value": 9730
      }
    ],
    "traffic_band": "major",
    "category_rank": 44,
    "direct_visits": 5735048,
    "search_visits": 777278,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 2142765,
    "top_countries": {
      "CA": 0.046,
      "GB": 0.03,
      "IN": 0.068,
      "PH": 0.02,
      "US": 0.732
    },
    "website_title": "Rippling",
    "brand_strength": "strong",
    "change_3mo_pct": 3.9,
    "change_mom_pct": -6.6,
    "referral_visits": 1186924,
    "traffic_sources": {
      "mail": 0.048,
      "paid": 0,
      "direct": 0.546,
      "search": 0.074,
      "social": 0.204,
      "referral": 0.113
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~66,102 visits). Top: chatgpt.com (92%), claude.ai (7%), gemini.google.com (1%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "All-in-one HR, IT, and Finance platform",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 85,
    "social_traffic_level": "high",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 85: Engagement 88/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 20% of total visits (~2,142,765 visits).",
    "engagement_quality_score": 88,
    "geo_concentration_detail": "Highly concentrated traffic: US (73%), IN (7%), CA (5%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~1,186,924 visits).",
    "search_dependency_detail": "Low search dependency at 7% of total traffic.",
    "engagement_quality_detail": "High engagement (88/100) with 34% bounce rate, 6 pages per visit, and 261-second average duration."
  }
}

Long text fields are shortened on this page.

Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.