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Ross StoresMarketing campaign

Ross Stores replaced its homepage promotion for a store grand opening with a seasonal Back To School campaign focused on backpacks and everyday lifestyle products.

Read at rossstores.com

Source

rossstores.com

What changed on the page

Removed: “Celebrate Our Newest Store! Join us for our Grand Opening, July 18th.” Added: “Carry What Inspires You Carry What Inspires You From lecture halls to weekend plans, discover backpacks that blend function, style and everyday versatility.”

rossstores.comRead the full source

Extracted by Autobound

From the Signal API record
Signal
Marketing campaign

What this signalsWebsite changes often show new positioning, products or customers.

Page
/

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The full record

From the Signal API record

Details

Why it matters
The change indicates a shift from a major retail opening and brand-event marketing to seasonal demand generation and product-category promotion.

Extraction

Relevance
69%
Detected
Aug 20, 2026
signal_type
website-intelligence
signal_subtype
marketingCampaign

Use this data

Get every website changes signal for Ross Stores and the companies you sell to, in the tools you already use.

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    Connect Autobound to Claude, Claude Code or Cursor with MCP. Then ask: “What changed at Ross Stores this week?”

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The API returns more than this page shows

This page shows a preview. The full website-intelligence record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/b4e7ca0a-f85d-540b-8c38-dd536ccdd503 returns this record as JSON. POST /v1/companies/enrich returns every signal for rossstores.com.

{
  "signal_id": "b4e7ca0a-f85d-540b-8c38-dd536ccdd503",
  "signal_type": "website-intelligence",
  "signal_subtype": "marketingCampaign",
  "detected_at": "2026-08-20T00:00:00+00:00",
  "company": {
    "name": "Ross Stores",
    "domain": "rossstores.com"
  },
  "data": {
    "summary": "Ross Stores replaced its homepage promotion for a store grand opening with a seasonal Back To School campaign focused on backpacks and everyday lifestyle products.",
    "evidence": "Removed: “Celebrate Our Newest Store! Join us for our Grand Opening, July 18th.” Added: “Carry What Inspires You Carry What Inspires You From lecture halls to weekend plans, discover backpacks that blend function, style and everyday versatility.”",
    "relevance": 0.69,
    "source_url": "https://www.rossstores.com/",
    "impact_rationale": "The change indicates a shift from a major retail opening and brand-event marketing to seasonal demand generation and product-category promotion."
  }
}

Long text fields are shortened on this page.

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