This action suggests positive internal developments and that key initiatives are expected to drive significant value, indicating budget availability for strategic projects.
Filing excerpt
on February 13, 2026, Mr. McDermott entered into a share purchase agreement (the “Purchase Agreement”) with a broker for the purchase of $3 million of shares of ServiceNow common stock on February 27, 2026
What this signalsA new leader often reviews the tools the team uses.
Vendors
sec-8kceoChangeGet every 8-K signal for ServiceNow and the companies you sell to, in the tools you already use.
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This page shows a preview. The full sec-8k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the APISignal
signal_nameValue in the APIassociationValue in the APIGET /v1/signals/a6ae363e-e162-494f-9b54-b57d8eb8309c returns this record as JSON. POST /v1/companies/enrich returns every signal for servicenow.com.
{
"signal_id": "a6ae363e-e162-494f-9b54-b57d8eb8309c",
"signal_type": "sec-8k",
"signal_subtype": "ceoChange",
"detected_at": "2026-02-24T08:23:59.821+00:00",
"company": {
"name": "ServiceNow",
"domain": "servicenow.com"
},
"data": {
"detail": "The CEO's commitment to purchase $3 million in company stock is a strong vote of confidence in ServiceNow's strategic direction and future growth prospects. This action suggests positive internal developments and that key initiatives are expected to drive significant value, indicating budget availability for strategic projects.",
"metrics": {
"timeframe": "current_quarter",
"dollar_context": "CEO purchase of company common stock",
"dollar_millions": 3
},
"summary": "CEO William McDermott to purchase $3M in ServiceNow stock, signaling strong insider confidence",
"excerpts": "on February 13, 2026, Mr. McDermott entered into a share purchase agreement (the “Purchase Agreement”) with a broker for the purchase of $3 million of shares of ServiceNow common stock on February 27, 2026",
"relevance": 0.9,
"sentiment": "positive",
"confidence": "high",
"source_url": "https://www.sec.gov/Archives/edgar/data/1373715/000137371526000014/now-20260213.htm",
"filing_date": "2026-02-17",
"filing_year": 2026,
"fiscal_year_end": "02/13",
"sales_relevance": "Full vendor review - highest priority",
"signal_category": "leadership",
"vendors_mentioned": [
"ServiceNow"
]
}
}
curl https://signals.autobound.ai/v1/signals/a6ae363e-e162-494f-9b54-b57d8eb8309c \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"servicenow.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.