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Sherwin-WilliamsLaunch

The Sherwin-Williams Company unveils The Loneliest Color(TM) 2026, championing confidence through personal choice and Real-World Impact.

What happened

Sherwin-Williams Co. launched The Loneliest Color 2026 on Jun 2nd '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

The Sherwin-Williams Company unveils The Loneliest Color(TM) 2026, championing confidence through personal choice and Real-World Impact. Jun 02, 2026, 09:00 ET Offbeat Green SW 6706 takes center stage as a bold symbol of self-expression, with The Loneliest Color(TM) 2026 brought to life in collaboration with the LeBron James Family Foundation CLEVELAND, June 2, 2026 /CNW/ - The Sherwin-Williams Company today announced The Loneliest Color(TM) 2026, continuing its annual platform that challenges convention and celebrates the power of personal choice. The brand's 2026 selection, Offbeat Green SW 6706, is a vivid, citric lime green that reflects a growing desire for individuality in the spaces people call home. This year's program comes to life in collaboration with the LeBron James Family Foundation, including the LeBron James Family Foundation PROMISE Project by Sherwin-Williams, extending the campaign beyond inspiration and into real-world impact. At its core, The Loneliest Color(TM) is rooted in a simple belief: color is powerful, especially when it helps people feel confident in places that matter most. Sherwin-Williams believes that confidence comes from trusting your taste, your choices and your ability to shape a space that feels like home. By spotlighting a shade often overlooked, the program invites people to see potential where others may not and to move forward...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
The Loneliest Color 2026
Takes effect
Jun 2, 2026
Location
Cleveland, Ohio, United States

The full record

From the Signal API record

Details

Ticker
NYSE:SHW

Extraction

Confidence
47%
Detected
Jun 2, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/e041a10d-b988-4275-98a7-f616db6ed022 returns this record as JSON. POST /v1/companies/enrich returns every signal for sherwin-williams.com.

{
  "signal_id": "e041a10d-b988-4275-98a7-f616db6ed022",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-06-02T14:00:00+00:00",
  "company": {
    "name": "Sherwin-Williams",
    "domain": "sherwin-williams.com"
  },
  "data": {
    "url": "https://www.newswire.ca/news-releases/the-sherwin-williams-company-unveils-the-loneliest-color-tm-2026-championing-confidence-through-personal-choice-and-real-world-impact-888882682.html",
    "title": "The Sherwin-Williams Company unveils The Loneliest Color(TM) 2026, championing confidence through personal choice and Real-World Impact.",
    "ticker": "NYSE:SHW",
    "excerpt": "The Sherwin-Williams Company unveils The Loneliest Color(TM) 2026, championing confidence through personal choice and Real-World Impact.\n\nJun 02, 2026, 09:00 ET\n\nOffbeat Green SW 6706 takes center stage as a bold symbol of self-expression, with The Loneliest Color(TM) 2026 brought to life in collaboration with the LeBron James Family Foundation\n\nCLEVELAND, June 2, 2026 /CNW/ - The Sherwin-Williams Company today announced The Loneliest Color(TM) 2026, continuing its annual platform that challenges convention and celebrates the power of personal choice. The brand's 2026 selection, Offbeat Green SW 6706, is a vivid, citric lime green that reflects a growing desire for individuality in the spaces people call home. This year's program comes to life in collaboration with the LeBron James Family Foundation, including the LeBron James Family Foundation PROMISE Project by Sherwin-Williams, extending the campaign beyond inspiration and into real-world impact.\n\nAt its core, The Loneliest Color(TM) is rooted in a simple belief: color is powerful, especially when it helps people feel confident in places that matter most. Sherwin-Williams believes that confidence comes from trusting your taste, your choices and your ability to shape a space that feels like home. By spotlighting a shade often overlooked, the program invites people to see potential where others may not and to move forward...",
    "product": "The Loneliest Color 2026",
    "summary": "Sherwin-Williams Co. launched The Loneliest Color 2026 on Jun 2nd '26.",
    "location": "Cleveland, Ohio, United States, Northern America, Americas",
    "planning": false,
    "image_url": "https://mma.prnewswire.com/media/2991100/Sherwin_Williams_The_Loneliest_Color_Offbeat_Green.jpg?p=facebook",
    "confidence": 0.4667,
    "product_data": {
      "full_text": "The Loneliest Color(TM) 2026",
      "fuzzy_match": true
    },
    "published_at": "2026-06-02T14:00:00Z",
    "location_data": [
      {
        "city": "Cleveland",
        "state": "Ohio",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-06-02",
    "article_sentence": "The Sherwin-Williams Company unveils The Loneliest Color(TM) 2026, championing confidence through personal choice and Real-World Impact."
  }
}

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