An industry first: Sierra launches fully PCI-compliant payments.
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An industry first: Sierra launches fully PCI-compliant payments. Payments are critical for any business - whether a customer is looking to book a hotel, pay a bill, upgrade a subscription, or set up a payment plan. Getting these moments right impacts revenue and brand loyalty. AI agents handle most conversations well, but the moment money changes hands the experience typically reverts to "please hold" or "I'll need to transfer you". That changed today, when Sierra became the first Level 1 PCI-compliant conversational AI platform. The challenge of PCI DSS when working with agents. Any company that accepts payments is required to comply with PCI DSS (Payment Card Industry Data Security Standard) - the global standard for handling cardholder data. This requires strict controls, including third-party audits, tightly scoped data access, and rigorous security testing. Today's agents and their supporting infrastructure aren't designed to meet these requirements out of the box. They often log conversations, retain information, and pass data between the model, orchestration layer, external tools, and logging systems - all of which make it hard to control, isolate, and audit sensitive payment information. That's why the agent hands the customer over to an IVR or external link to collect a payment. So what should take 30 seconds turns into a transferred call, hold music, and a...
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