Snap Partners With Tech Giants to Drive Enterprise Sales for Specs AR Glasses

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    "url": "https://finance.yahoo.com/technology/articles/snap-partners-tech-giants-drive-085126909.html",
    "title": "Snap Partners With Tech Giants to Drive Enterprise Sales for Specs AR Glasses - Yahoo Finance",
    "excerpt": "Price change for Snap stock in last 6 months: 23% $SNAP Stock Price as of Sep. 16: $6 52-Week High: $9 $SNAP Stock Price Target: $7 Snap (SNAP) stock is in focus after the company announced new partnerships with Nvidia, Amazon Web Services, and Salesforce to push its $2,195 Specs augmented reality glasses into the enterprise market. CEO Evan Spiegel said the goal is helping people understand that \"Specs is a computer, not a pair of smart glasses for taking photos.\" When Snap first unveiled Specs back in June, the company pitched the device mainly to everyday consumers rather than developers or businesses. That's notable because past AR and VR devices, like Microsoft's HoloLens and Meta's Quest headsets, never became mainstream hits. Spiegel pointed to bulkiness as a major reason. He said Specs are lighter and better suited for practical business tasks, like helping field technicians view digital repair instructions while working on equipment. Snap's business has mostly grown through consumers so far, and this new push with Nvidia is meant to change that. Spiegel said Nvidia's open-source XR AI platform already has businesses building on top of it, and that partnering with Nvidia and Salesforce should make it easier for companies to plug into those AI tools through Specs. Snap also announced a new consumer AI feature called Specs Intelligence, a digital assistant that works...",
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