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SonyLaunch

Sony Electronics Announces New 400 mm and 600 mm G Master™ Super-Telephoto Prime Lenses, the World's Lightest¹ Lenses in Their Class

What happened

Sony Electronics has launched the FE 400mm F4.5 GM OSS, a new G Master super-telephoto prime lens for its Alpha full-frame E-mount system, which will be available in October 2026 for $2,699.99 USD.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Excellent control for handheld shooting and high imaging performance SAN DIEGO, Sept. 15, 2026 /PRNewswire/ -- Sony Electronics introduces two G Master™ super-telephoto prime lenses for the Alpha™ full-frame E-mount system: the FE 400mm F4.5 GM OSS and the FE 600mm F6.3 GM OSS, the world's lightest 1 lenses in their respective categories. The FE 400mm F4.5 GM OSS weighs approximately 994 g 2 and the FE 600mm F6.3 GM OSS approximately 995 g 2, a weight suitable for active, handheld shooting styles that involve exploring one's environment for photo opportunities. Carefully optimized weight distribution positions the center of gravity closer to the camera body, near the tripod mount, rather than toward the front of the lens. This balance improves control and comfort when holding framing or tracking unpredictable, fast-moving subjects, while reducing strain during handheld shooting of birds, wildlife, and sports. Both lenses deliver the resolution and bokeh that define the G Master series across the super-telephoto range, capturing distant subjects in fine detail. Fast, precise, and quiet Auto Focus (AF) lets you capture fast-moving subjects. "With the needs of wildlife and sports photographers in mind, from birders on a dawn hike to pros on the sideline, we applied our G Master expertise to create the world's lightest 1 400mm and 600mm primes in their class, combining...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Amount named
$2.7K
Product
FE 400mm F4.5 GM OSS
Takes effect
Oct 1, 2026
Location
San Diego, California, United States

The full record

From the Signal API record

Numbers

Amount named in the story
$2.7K

Details

Release type
Model

Topics and mentions

Product tags

  • general technology

Extraction

Confidence
90%
Detected
Sep 15, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/02a36251-0d14-36e5-a0c8-b0808a9fac76 returns this record as JSON. POST /v1/companies/enrich returns every signal for sony.com.

{
  "signal_id": "02a36251-0d14-36e5-a0c8-b0808a9fac76",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-09-15T14:00:00+00:00",
  "company": {
    "name": "Sony",
    "domain": "sony.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/sony-electronics-announces-new-400-mm-and-600-mm-g-master-super-telephoto-prime-lenses-the-worlds-lightest-lenses-in-their-class-302878486.html",
    "title": "Sony Electronics Announces New 400 mm and 600 mm G Master™ Super-Telephoto Prime Lenses, the World's Lightest¹ Lenses in Their Class",
    "excerpt": "Excellent control for handheld shooting and high imaging performance SAN DIEGO , Sept. 15, 2026 /PRNewswire/ -- Sony Electronics introduces two G Master™ super-telephoto prime lenses for the Alpha™ full-frame E-mount system: the FE 400mm F4.5 GM OSS and the FE 600mm F6.3 GM OSS, the world's lightest 1 lenses in their respective categories. The FE 400mm F4.5 GM OSS weighs approximately 994 g 2 and the FE 600mm F6.3 GM OSS approximately 995 g 2 , a weight suitable for active, handheld shooting styles that involve exploring one's environment for photo opportunities. Carefully optimized weight distribution positions the center of gravity closer to the camera body, near the tripod mount, rather than toward the front of the lens. This balance improves control and comfort when holding framing or tracking unpredictable, fast-moving subjects, while reducing strain during handheld shooting of birds, wildlife, and sports. Both lenses deliver the resolution and bokeh that define the G Master series across the super-telephoto range, capturing distant subjects in fine detail. Fast, precise, and quiet Auto Focus (AF) lets you capture fast-moving subjects. \"With the needs of wildlife and sports photographers in mind, from birders on a dawn hike to pros on the sideline, we applied our G Master expertise to create the world's lightest 1 400mm and 600mm primes in their class, combining...",
    "product": "FE 400mm F4.5 GM OSS",
    "summary": "Sony Electronics has launched the FE 400mm F4.5 GM OSS, a new G Master super-telephoto prime lens for its Alpha full-frame E-mount system, which will be available in October 2026 for $2,699.99 USD.",
    "location": "San Diego, California, USA",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1988363/Sony-new-G-Master-super-telephoto-prime-lenses.jpg?id=OA2948622&p=facebook",
    "confidence": 0.9,
    "product_data": {
      "name": "FE 400mm F4.5 GM OSS",
      "full_text": "FE 400mm F4.5 GM OSS G Master™ super-telephoto prime lens",
      "fuzzy_match": false,
      "release_type": "model"
    },
    "product_tags": [
      "general_technology"
    ],
    "published_at": "2026-09-15T14:00:00Z",
    "location_data": [
      {
        "city": "San Diego",
        "state": "California",
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-10-01",
    "article_sentence": "Sony Electronics introduces two G Master™ super-telephoto prime lenses for the Alpha™ full-frame E-mount system: the FE 400mm F4.5 GM OSS and the FE 600mm F6.3 GM OSS, the world's lightest 1 lenses in their respective categories.",
    "amount_normalized": 2699
  }
}

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