Sony teams up with Hello Kitty for exclusive limited-edition collection
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Sony has teamed up with Hello Kitty for a limited-edition collaboration that combines selected Sony products with exclusive merchandise featuring Sanrio's beloved character. Available exclusively through Sony Store channels, the collection marks Sony's first collaboration with Hello Kitty. It covers the Xperia 10 VIII smartphone and three wireless headphone models: the WH-1000XM6, WH-CH730N, and WH-CH530. Each collaboration model comes with exclusive Hello Kitty merchandise designed specifically for Sony Store customers. The Xperia 10 VIII collaboration model is priced at SGD 919. It comes with an exclusive Hello Kitty sacoche-style shoulder bag designed to carry the smartphone and other small essentials, along with a Hello Kitty tote bag. Meanwhile, the WH-1000XM6 collaboration model costs SGD 609. The WH-CH730N is priced at SGD 249, while the WH-CH530 costs SGD 149. Each headphone collaboration package includes a Sony Store-exclusive Hello Kitty pouch for carrying the headphones and personal belongings, as well as a Hello Kitty tote bag. The products retain Sony's existing designs while adding Hello Kitty-themed accessories. The collection aims to bring the character's signature charm into everyday use without changing the core design of the Sony devices. Pre-orders for the Sony x Hello Kitty collaboration models are now available through Sony Store channels in Singapore...
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