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SonyPricing change

A commenter notes that Sony raised prices 3x to 4x on legacy broadcast accessories such as the CAC-12 mic mount from under $200 to nearly $600 and the VCT-14 to $800.

What happened

Post: "Insane price increases BMD"

Source

RedditOct 21, 2026By u/No_Coffee4280

r/VIDEOENGINEERING

Insane price increases BMD

upvotes
31
comments
40

Post

Insane price increases. ~30% average across 36 products. Their IP stuff is up 60-80%. https://www.blackmagicdesign.com/media/release/20261020-03

Extracted from these lines

  • [comment u/Run-And_Gun] Hell, last year Sony, out of the blue, jacked up prices 3x-4x on accessories that have been around for literally decades and are 100% mechanical.

  • [comment u/Run-And_Gun] Go look at prices for something like a CAC-12 mic mount that used to be well under $200, but is now almost $600 or a VCT-14 that's now $800.

reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/insane_price_increases...Read the full source

Comments on the post

5 of 40 comments
  • “Doesn't seem particularly insane in the context of the hardware market. Good of them to be transparent on the pricing increases.”

    u/royal_slurm79 points · Oct 21, 2026View

  • “Thanks AI”

    u/oldtea62 points · Oct 21, 2026View

  • “out on a jobsite recently I had to make an emergency trip to a Microcenter for a larger SSD. After purchasing I discovered there was 5 layers of sticker prices on the box. the orignial was $400, then $600, $1200 and $1800. Funny times we live in”

    u/Real_Combination989937 points · Oct 21, 2026View

  • “That’s basically inline with any equipment that is particularly ram intensive. Sucks.”

    u/lostinthought1522 points · Oct 21, 2026View

  • “At least BMD will probably lower prices again when possible, as they have in the past.”

    u/DefiantJaz14 points · Oct 21, 2026View

Extracted by Autobound

From the Signal API record
Signal
Pricing change

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/VIDEOENGINEERING
Stage
Reported
Event date
2025

The full record

From the Signal API record

Numbers

Mentions
2

Details

Timing
Completed
Category
Price
Virality
High
Post kind
Text
Prominence
Aside
Company's role
Subject
Signal category
Event

Topics and mentions

Topics

  • hardware
  • pricing

Products named

  • CAC-12
  • VCT-14

Extraction

Sentiment
Negative
Detected
Oct 21, 2026
signal_type
reddit-company
signal_subtype
pricingChange

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/4ce594c2-25f9-5b7f-aba5-5bd27e23ac74 returns this record as JSON. POST /v1/companies/enrich returns every signal for sony.com.

{
  "signal_id": "4ce594c2-25f9-5b7f-aba5-5bd27e23ac74",
  "signal_type": "reddit-company",
  "signal_subtype": "pricingChange",
  "detected_at": "2026-10-21T16:22:46+00:00",
  "company": {
    "name": "Sony",
    "domain": "sony.com"
  },
  "data": {
    "nsfw": false,
    "stage": "reported",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "pricing",
      "hardware"
    ],
    "post_id": "1xbrqw9",
    "summary": "A commenter notes that Sony raised prices 3x to 4x on legacy broadcast accessories such as the CAC-12 mic mount from under $200 to nearly $600 and the VCT-14 to $800.",
    "category": "price",
    "comments": [
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rfxqxu8v8px/",
        "depth": 0,
        "score": 79,
        "author": "royal_slurm",
        "excerpt": "Doesn't seem particularly insane in the context of the hardware market.\n\n Good of them to be transparent on the pricing increases.",
        "posted_at": "2026-10-21T16:31:50.000Z",
        "author_url": "https://www.reddit.com/user/royal_slurm/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rfxmwyee02r/",
        "depth": 0,
        "score": 62,
        "author": "oldtea",
        "excerpt": "Thanks AI",
        "posted_at": "2026-10-21T16:29:20.000Z",
        "author_url": "https://www.reddit.com/user/oldtea/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rg2hgs39syt/",
        "depth": 0,
        "score": 37,
        "author": "Real_Combination9899",
        "excerpt": "out on a jobsite recently I had to make an emergency trip to a Microcenter for a larger SSD.\n\n After purchasing I discovered there was 5 layers of sticker prices on the box. the orignial was $400, then $600, $1200 and $1800. Funny times we live in",
        "posted_at": "2026-10-21T18:18:02.000Z",
        "author_url": "https://www.reddit.com/user/Real_Combination9899/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rfxvk96u7z4/",
        "depth": 0,
        "score": 22,
        "author": "lostinthought15",
        "excerpt": "That’s basically inline with any equipment that is particularly ram intensive. Sucks.",
        "posted_at": "2026-10-21T16:34:43.000Z",
        "author_url": "https://www.reddit.com/user/lostinthought15/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rg0n616hkv7/",
        "depth": 0,
        "score": 14,
        "author": "DefiantJaz",
        "excerpt": "At least BMD will probably lower prices again when possible, as they have in the past.",
        "posted_at": "2026-10-21T17:36:45.000Z",
        "author_url": "https://www.reddit.com/user/DefiantJaz/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rfz8ztb650l/",
        "depth": 0,
        "score": 12,
        "author": "HDCPStripper",
        "excerpt": "Laughing in pre-BMD pro hardware prices",
        "posted_at": "2026-10-21T17:05:30.000Z",
        "author_url": "https://www.reddit.com/user/HDCPStripper/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rfy4uonfxeo/",
        "depth": 0,
        "score": 11,
        "author": "TryingToBeLevel",
        "excerpt": "I wonder what could be going on globally resulting in prices for all things computers to go up. Any thoughts?",
        "posted_at": "2026-10-21T16:40:30.000Z",
        "author_url": "https://www.reddit.com/user/TryingToBeLevel/"
      },
      {
        "url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/comment/19rgoq5zzayud/",
        "depth": 0,
        "score": 9,
        "author": "Various-Studio7644",
        "excerpt": "My 4TB G-Drive was about $350 when I, uh, acquired it. Last I checked it's about $900. Every one of you MFers who uses Claude or ChatGPT instead of just reading the damned manual are partially responsible for that.\n\n If you wanna drive hardware prices down, download the damned PDF and use Ctrl-F.",
        "posted_at": "2026-10-22T02:36:42.000Z",
        "author_url": "https://www.reddit.com/user/Various-Studio7644/"
      }
    ],
    "evidence": [
      "[comment u/Run-And_Gun] Hell, last year Sony, out of the blue, jacked up prices 3x-4x on accessories that have been around for literally decades and are 100% mechanical.",
      "[comment u/Run-And_Gun] Go look at prices for something like a CAC-12 mic mount that used to be well under $200, but is now almost $600 or a VCT-14 that's now $800."
    ],
    "virality": "high",
    "post_date": "2026-10-21T16:22:46.000Z",
    "post_kind": "text",
    "post_text": "Insane price increases. ~30% average across 36 products. Their IP stuff is up 60-80%.\n\nhttps://www.blackmagicdesign.com/media/release/20261020-03",
    "sentiment": "negative",
    "subreddit": "VIDEOENGINEERING",
    "event_date": "2025",
    "post_title": "Insane price increases BMD",
    "prominence": "aside",
    "source_url": "https://www.reddit.com/r/VIDEOENGINEERING/comments/1xbrqw9/insane_price_increases_bmd/",
    "entity_role": "subject",
    "post_author": "No_Coffee4280",
    "upvote_ratio": 0.803921568627451,
    "mention_count": 2,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/VIDEOENGINEERING/",
    "total_upvotes": 31,
    "comments_total": 40,
    "total_comments": 40,
    "event_date_text": "last year",
    "post_author_url": "https://www.reddit.com/user/No_Coffee4280/",
    "signal_category": "event",
    "comments_included": 16,
    "products_mentioned": [
      "CAC-12",
      "VCT-14"
    ]
  }
}

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