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SpotifyPartnership

Spotify partners with Genius to bring Open Mic and Verified video series to the platform

What happened

Spotify has partnered with Genius to bring the latter's popular 'Open Mic' and 'Verified' video series to its platform.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Spotify is taking another step into its music video offering with a new partnership with Genius that will bring the platform's popular Open Mic and Verified series to Spotify. The partnership gives Spotify users access to full episodes of Open Mic for the first time, while Verified is expanding with new episodes and a selection of older episodes from its back catalogue. For artists, the deal is another sign that video is becoming a bigger part of how music is discovered and experienced on Spotify. According to Spotify's announcement, Open Mic and Verified have generated more than 3.7 billion views combined since launching in 2016. Open Mic features stripped-back performances from established and emerging artists, while Verified sees artists break down their own lyrics, themes and creative processes. Grammy-winning rapper Rapsody will be performing "Pick A Side" from her recent album God Gotta Afro & Gold Hoops as the first new Open Mic episode available through Spotify. A selection of older Open Mic episodes, including performances from Bebe Rexha, Rod Wave and Teddy Swims will also become available on the platform. Meanwhile, Verified is expanding its existing presence on Spotify following a phased rollout that began in late 2025. New episodes will continue to arrive alongside older episodes from the series, which has featured artists including Billie Eilish, Doja Cat...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Companies

  • GeniusPartnergenius.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
90%
Detected
Sep 15, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/ec039cdc-7594-02aa-77b4-45db3ab68aa1 returns this record as JSON. POST /v1/companies/enrich returns every signal for spotify.com.

{
  "signal_id": "ec039cdc-7594-02aa-77b4-45db3ab68aa1",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-09-15T10:06:44+00:00",
  "company": {
    "name": "Spotify",
    "domain": "spotify.com"
  },
  "data": {
    "url": "https://routenote.com/blog/spotify-genius-partnership/",
    "title": "Spotify partners with Genius to bring Open Mic and Verified video series to the platform - routenote.com",
    "excerpt": "Spotify is taking another step into its music video offering with a new partnership with Genius that will bring the platform’s popular Open Mic and Verified series to Spotify. The partnership gives Spotify users access to full episodes of Open Mic for the first time, while Verified is expanding with new episodes and a selection of older episodes from its back catalogue. For artists, the deal is another sign that video is becoming a bigger part of how music is discovered and experienced on Spotify. According to Spotify’s announcement, Open Mic and Verified have generated more than 3.7 billion views combined since launching in 2016. Open Mic features stripped-back performances from established and emerging artists, while Verified sees artists break down their own lyrics, themes and creative processes. Grammy-winning rapper Rapsody will be performing “Pick A Side” from her recent album God Gotta Afro & Gold Hoops as the first new Open Mic episode available through Spotify. A selection of older Open Mic episodes, including performances from Bebe Rexha, Rod Wave and Teddy Swims will also become available on the platform. Meanwhile, Verified is expanding its existing presence on Spotify following a phased rollout that began in late 2025. New episodes will continue to arrive alongside older episodes from the series, which has featured artists including Billie Eilish, Doja Cat, Lorde...",
    "summary": "Spotify has partnered with Genius to bring the latter's popular 'Open Mic' and 'Verified' video series to its platform.",
    "planning": false,
    "image_url": "https://routenote.com/blog/wp-content/uploads/2026/09/spotify-x-genius.jpeg",
    "confidence": 0.9,
    "published_at": "2026-09-15T10:06:44Z",
    "article_sentence": "Spotify is taking another step into its music video offering with a new partnership with Genius that will bring the platform’s popular Open Mic and Verified series to Spotify.",
    "related_company_name": "Genius",
    "related_company_domain": "genius.com"
  }
}

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