Beyond Keywords: Using Squarespace 7.1 to Future-Proof Your Brand for AI
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Beyond keywords: using Squarespace 7.1 to future-proof your brand for AI. For years, SEO was about one thing: ranking on page one of Google. But in 2026, the game has changed. Your customers are now asking ChatGPT for recommendations and using Gemini to compare local services. If an AI doesn't "know" your brand, you effectively don't exist for a massive segment of your audience. Recognizing this shift, Squarespace launched an industry-leading AI Visibility tool within the SEO/AIO panel. What is the Squarespace AI Visibility tool? Found within the SEO/AI Visibility dashboard, this tool allows you to move away from simple "keyword tracking" and toward "Prompt Tracking." Instead of just seeing if you rank for "Plumber in Dublin," you can see if an LLM mentions your business when a user asks a complex question like: "Who is the most reliable service provider for emergency repairs in my area?" Key features of the AIO suite: * AIO Scanner: This tool tracks mentions of your website across AI search results (like ChatGPT) and generates a personalized report. * Prompt Performance: You can test specific branded prompts (e.g., "What is Kennedy Wood Marketing known for?") and non-branded prompts (e.g., "Best marketing agencies in Ireland") to see your "Share of Voice." * Gap Analysis: Squarespace highlights exactly what information is missing from your site that prevents AI from...
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