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SquarespaceTraffic snapshot

squarespace.com received 44M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.9% (~345,781 visits). Top: chatgpt.com (95%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
43,819,921
Month over month
-3.5%
3-month change
-8.5%
Global rank
913
Top country
US (60%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
359
Category rank
2
Change, 3 months
-8.5%
Change, month over month
-3.5%
Digital health score
77

Details

Measured month
Sep 2026
Category
computers_electronics_and_technology/web_hosting_and_domain_names
Mail visits
1,226,958
Traffic band
Major
Direct visits
19,850,424
Search visits
7,712,306
Small website
No
Snapshot date
Sep 1, 2026
Social visits
1,533,697
Website title
Design a Website: The Leader in Website Design - Squarespace
Brand strength
Strong
Referral visits
12,357,218
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.9% (~345,781 visits). Top: chatgpt.com (95%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%).
Geo concentration
Highly concentrated
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
3/5
Website description
Build a website that stands out with professional website design templates and tools from Squarespace, fit for portfolios, blogs, online stores, and more.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/c7cf9a9a-d346-4483-b085-6ab932a3db22 returns this record as JSON. POST /v1/companies/enrich returns every signal for squarespace.com.

{
  "signal_id": "c7cf9a9a-d346-4483-b085-6ab932a3db22",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T07:52:37.275+00:00",
  "company": {
    "name": "Squarespace",
    "domain": "squarespace.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "squarespace.com received 44M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 47899015,
      "2026-08-01": 45407934,
      "2026-09-01": 43819921
    },
    "category": "computers_electronics_and_technology/web_hosting_and_domain_names",
    "relevance": 11.9,
    "ai_traffic": {
      "total_visits": 345781,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 95.092
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 2.758
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 1.259
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.009
    },
    "engagement": {
      "bounce_rate": 0.485,
      "pages_per_visit": 4.492,
      "avg_visit_duration_seconds": 229
    },
    "global_rank": 913,
    "mail_visits": 1226958,
    "country_rank": 359,
    "top_keywords": [
      {
        "cpc": 3.84,
        "name": "squarespace",
        "volume": 1280010,
        "estimated_value": 990070
      },
      {
        "cpc": 0.78,
        "name": "squarespace login",
        "volume": 200990,
        "estimated_value": 228810
      },
      {
        "cpc": 0.4,
        "name": "telegram",
        "volume": 13746660,
        "estimated_value": 182750
      },
      {
        "cpc": 8.37,
        "name": "squarespace domains",
        "volume": 88490,
        "estimated_value": 86770
      },
      {
        "cpc": 1.01,
        "name": "dewi21",
        "volume": 400860,
        "estimated_value": 65980
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 19850424,
    "search_visits": 7712306,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1533697,
    "top_countries": {
      "AU": 0.057,
      "CA": 0.058,
      "FR": 0.017,
      "GB": 0.082,
      "US": 0.596
    },
    "website_title": "Design a Website: The Leader in Website Design - Squarespace",
    "brand_strength": "strong",
    "change_3mo_pct": -8.5,
    "change_mom_pct": -3.5,
    "referral_visits": 12357218,
    "traffic_sources": {
      "mail": 0.028,
      "paid": 0,
      "direct": 0.453,
      "search": 0.176,
      "social": 0.035,
      "referral": 0.282
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.9% (~345,781 visits). Top: chatgpt.com (95%), gemini.google.com (3%), perplexity.ai (1%), claude.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "strong",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "3/5",
    "website_description": "Build a website that stands out with professional website design templates and tools from Squarespace, fit for portfolios, blogs, online stores, and more.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 77,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 45% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 77: Engagement 72/100 (25%), Volume 100/100 (20%), Brand 91/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 9/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~1,533,697 visits).",
    "engagement_quality_score": 72,
    "geo_concentration_detail": "Highly concentrated traffic: US (60%), GB (8%), CA (6%).",
    "referral_strength_detail": "Strong referral strength at 28% of traffic (~12,357,218 visits).",
    "search_dependency_detail": "Low search dependency at 18% of total traffic.",
    "engagement_quality_detail": "High engagement (72/100) with 49% bounce rate, 4.5 pages per visit, and 229-second average duration."
  }
}

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