Starbucks appoints its new China CEO

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  "company": {
    "name": "Starbucks",
    "domain": "starbucks.com"
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  "data": {
    "url": "https://retailnews.asia/starbucks-appoints-its-new-china-ceo",
    "title": "Starbucks appoints its new China CEO - RetailNews Asia",
    "contact": "Belinda Wong",
    "excerpt": "Starbucks Coffee Company announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China. Wong has been instrumental in Starbucks unprecedented growth in China - from 400 stores in 2011 to over 2,300 stores today - by leading on the foundational values of Starbucks mission and driving meaningful innovation for Starbucks partners (employees) and local customers in China. In this role, Wong will oversee Starbucks plans to double its scale to operate 5,000 stores in China by 2021. Wong will continue to report to John Culver, group president, Starbucks Global Retail. “Over the past five years, Belinda’s vision, experience and push for innovation has elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” says John Culver, group president, Starbucks Global Retail. “Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.” “It is a privilege and honor to be appointed to lead Starbucks business in China during this important time,” adds Wong. “There continue to be tremendous opportunities for Starbucks in China and I look forward to further elevating the mission and values of our company through growth and innovation for our...",
    "summary": "Starbucks has promoted Belinda Wong from president to chief executive officer of Starbucks China.",
    "location": "China",
    "planning": false,
    "image_url": "https://i0.wp.com/crm.retailnews.asia/wp-content/uploads/2018/08/starbucks-1.jpg?w=1600&quality=72&strip=all&ssl=1",
    "job_title": "Chief Executive Officer of Starbucks China",
    "confidence": 0.95,
    "published_at": "2026-07-31T12:30:15Z",
    "location_data": [
      {
        "region": "Eastern Asia",
        "country": "China",
        "continent": "Asia",
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      "directors"
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    "article_sentence": "Starbucks Coffee Company announced the promotion of Belinda Wong from president to chief executive officer of Starbucks China."
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