Camilo partners with a well-known coffee chain for a proposal coming to Argentina - Crónica
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Camilo turned one of his daily rituals into the starting point for a new collaboration. The Colombian singer partnered with Starbucks to present "Mi Café. Mi Ritual" (My Coffee. My Ritual), a campaign that will begin to roll out in various markets in Latin America and the Caribbean starting in October and will also have a presence in Argentina. "The first coffee of many ☕️ Camilo + Starbucks", the artist wrote on his social media when sharing the news. The proposal seeks to unite two of his great connections: music and that moment of the day that, he said, he uses to start his mornings, write, and connect with himself. The collaboration will include a playlist created by Camilo for Starbucks stores, featuring songs from his most recent album, Para Cuando Sean Mayores. Some of the beverages that are part of his own rituals will also be present, including Americano, Cold Brew, Double Espresso Macchiato, and Shaken Espresso. For the singer, coffee has a meaning that goes beyond the drink. As he explained, it is a moment that helps him connect with the present and also serves as a meeting point with his friends and family. "Coffee is a ritual that keeps me in the present", Camilo expressed. "It is the ritual that marks the most sacred moment of the day: the beginning of my morning, when I look inward, write in my journals, and connect with myself". The proposal also includes...
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