Subway acquisition, portfolio expansion, and exit from the GAM: AR Holdings director talks about the company's plans in Costa Rica
Article excerpt
After nine years of accelerated expansion that took it from operating 20 stores to nearly 120 points of sale in six countries, the Costa Rican corporation AR Holdings is redefining its growth strategy in Costa Rica, given that it is the market where it has the largest share in terms of brands. In an interview with El Financiero, its general director, Antonio Burgos, details the current status of the group's divisions (fashion, restaurants, and home), as well as the company's plans for the coming years in the Costa Rican market. One of the corporation's most recent moves is its interest in acquiring the fast-food chain Subway. Below is the conversation with Burgos: How is AR Holdings' portfolio currently structured in Costa Rica and what is the group's mission? Our mission is to be operators of international brand franchises and licenses; we are a house that represents global brands under this model. We have three well-defined divisions: fashion, which is currently our largest division; restaurants, which has shown the most recent dynamism; and home, which is the smallest segment where we exclusively operate the Crate & Barrel brand. Prior to the acquisition of Subway, 90% of our restaurant division's revenue was concentrated in Costa Rica, with smaller P.F. Chang's operations in Panama and Guatemala. At the market level, what characteristics of the Costa Rican consumer have...
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We already have plans underway to bring the Old Navy fashion brand there, and in the food sector, expansion will accelerate through the Dunkin' and Subway brands, which already have the capacity to absorb locations in that area.