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SubwayTraffic snapshot

subway.com received 12M monthly visits with traffic from 5 countries.

What happened

Minimal AI traffic at 0.3% (~35,778 visits). Top: chatgpt.com (100%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
11,875,779
Month over month
-0.6%
3-month change
+2.8%
Global rank
3,812
Top country
US (68%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,006
Category rank
20
Change, 3 months
+2.8%
Change, month over month
-0.6%
Digital health score
74

Details

Measured month
Aug 2026
Category
food_and_drink/restaurants_and_delivery
Mail visits
415,652
Traffic band
Major
Direct visits
3,467,727
Search visits
6,044,772
Small website
No
Snapshot date
Aug 1, 2026
Social visits
451,280
Website title
Page not found | Subway România
Brand strength
Moderate
Referral visits
665,044
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~35,778 visits). Top: chatgpt.com (100%).
Geo concentration
Highly concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
5/5
Website description
Discover customized sandwiches at Subway. Take a look at the sandwich menu, place your order online, find the nearest restaurant, order catering service, or purchase gift cards.
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.
Digital health detail
Score 74: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5e9d5b4b-4295-4cab-9fef-2bbe094ef537 returns this record as JSON. POST /v1/companies/enrich returns every signal for subway.com.

{
  "signal_id": "5e9d5b4b-4295-4cab-9fef-2bbe094ef537",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:22:41.328+00:00",
  "company": {
    "name": "Subway",
    "domain": "subway.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "subway.com received 12M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 11554142,
      "2026-07-01": 11950774,
      "2026-08-01": 11875779
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 2.1,
    "ai_traffic": {
      "total_visits": 35778,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 100
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.362,
      "pages_per_visit": 5.155,
      "avg_visit_duration_seconds": 242
    },
    "global_rank": 3812,
    "mail_visits": 415652,
    "country_rank": 1006,
    "top_keywords": [
      {
        "cpc": 0.37,
        "name": "subway",
        "volume": 746350,
        "estimated_value": 882390
      },
      {
        "cpc": 0.26,
        "name": "subway menu",
        "volume": 67370,
        "estimated_value": 152730
      },
      {
        "cpc": 0.32,
        "name": "subway near me",
        "volume": 38160,
        "estimated_value": 64210
      },
      {
        "cpc": 1.22,
        "name": "subway careers",
        "volume": 20550,
        "estimated_value": 35300
      },
      {
        "cpc": 0.39,
        "name": "subway coupons",
        "volume": 26020,
        "estimated_value": 27100
      }
    ],
    "traffic_band": "major",
    "category_rank": 20,
    "direct_visits": 3467727,
    "search_visits": 6044772,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 451280,
    "top_countries": {
      "AU": 0.039,
      "CA": 0.092,
      "GB": 0.042,
      "MX": 0.023,
      "US": 0.683
    },
    "website_title": "Page not found | Subway România",
    "brand_strength": "moderate",
    "change_3mo_pct": 2.8,
    "change_mom_pct": -0.6,
    "referral_visits": 665044,
    "traffic_sources": {
      "mail": 0.035,
      "paid": 0,
      "direct": 0.292,
      "search": 0.509,
      "social": 0.038,
      "referral": 0.056
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~35,778 visits). Top: chatgpt.com (100%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "5/5",
    "website_description": "Discover customized sandwiches at Subway. Take a look at the sandwich menu, place your order online, find the nearest restaurant, order catering service, or purchase gift cards.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 74,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 5/5.",
    "digital_health_detail": "Score 74: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~451,280 visits).",
    "engagement_quality_score": 85,
    "geo_concentration_detail": "Highly concentrated traffic: US (68%), CA (9%), GB (4%).",
    "referral_strength_detail": "Moderate referral strength at 6% of traffic (~665,044 visits).",
    "search_dependency_detail": "High search dependency at 51% of total traffic.",
    "engagement_quality_detail": "High engagement (85/100) with 36% bounce rate, 5.2 pages per visit, and 242-second average duration."
  }
}

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