Sweetgreen launches 'build your own bowl' catering bar
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Sweetgreen launches 'build your own bowl' catering bar. The salad restaurant joins other brands like Five Guys and Chipotle in offering more flexible, customizable catering options Sweetgreen is offering new options for group orders of all sizes. Sweetgreen Sweetgreen has announced a new "build your own bar" catering option now available nationally at select locations. The Sweetgreen Bar can be scaled for groups ranging from 10 and 10,000 and is the fast-casual salad brand's most flexible and customizable catering format to date. Each Sweetgreen Bar includes a mix-and-match selection of bases (greens and grains), one protein (with optional steak and salmon upgrades), toppings, dressings, and bread. "With the Build Your Own Sweetgreen Bar, we're rethinking how groups eat, offering a customizable experience built on real, nutrient-dense ingredients, intentionally sourced from farmers who share our values," Sweetgreen chief commercial officer Zipporah Allen said in a statement. The new catering option is being rolled out in tandem with the Super Bowl this weekend to highlight healthier options for feeding a party. In conjunction with the launch of the Sweetgreen Bar, the brand is hosting an activation during Los Angeles' South Plaza Farmers' Market on Saturday to introduce the new catering options and the "Here for Bowl" marketing campaign. Passersby can scan a QR code to...
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