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SweetgreenLaunch

Sweetgreen launches 'build your own bowl' catering bar

What happened

Sweetgreen launched "build your own bar" catering option on Feb 6th '26.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Sweetgreen launches 'build your own bowl' catering bar. The salad restaurant joins other brands like Five Guys and Chipotle in offering more flexible, customizable catering options Sweetgreen is offering new options for group orders of all sizes. Sweetgreen Sweetgreen has announced a new "build your own bar" catering option now available nationally at select locations. The Sweetgreen Bar can be scaled for groups ranging from 10 and 10,000 and is the fast-casual salad brand's most flexible and customizable catering format to date. Each Sweetgreen Bar includes a mix-and-match selection of bases (greens and grains), one protein (with optional steak and salmon upgrades), toppings, dressings, and bread. "With the Build Your Own Sweetgreen Bar, we're rethinking how groups eat, offering a customizable experience built on real, nutrient-dense ingredients, intentionally sourced from farmers who share our values," Sweetgreen chief commercial officer Zipporah Allen said in a statement. The new catering option is being rolled out in tandem with the Super Bowl this weekend to highlight healthier options for feeding a party. In conjunction with the launch of the Sweetgreen Bar, the brand is hosting an activation during Los Angeles' South Plaza Farmers' Market on Saturday to introduce the new catering options and the "Here for Bowl" marketing campaign. Passersby can scan a QR code to...

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Extracted by Autobound

From the Signal API record
Event
Launch

What this signalsA launch often needs new go-to-market and support spend.

Product
"build your own bar" catering option
Takes effect
Feb 6, 2026

The full record

From the Signal API record

Details

Category
Launches

Topics and mentions

Asset tags

  • hospitality

Extraction

Confidence
68%
Detected
Feb 6, 2026
signal_type
news
signal_subtype
launches

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/78e3593e-d064-44a1-87d4-d7d41e6c28f8 returns this record as JSON. POST /v1/companies/enrich returns every signal for sweetgreen.com.

{
  "signal_id": "78e3593e-d064-44a1-87d4-d7d41e6c28f8",
  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-02-06T00:00:00+00:00",
  "company": {
    "name": "Sweetgreen",
    "domain": "sweetgreen.com"
  },
  "data": {
    "url": "https://www.nrn.com/fast-casual/sweetgreen-launches-build-your-own-bowl-catering-bar",
    "title": "Sweetgreen launches 'build your own bowl' catering bar",
    "excerpt": "Sweetgreen launches 'build your own bowl' catering bar.\n\nThe salad restaurant joins other brands like Five Guys and Chipotle in offering more flexible, customizable catering options\n\nSweetgreen is offering new options for group orders of all sizes. Sweetgreen\n\nSweetgreen has announced a new \"build your own bar\" catering option now available nationally at select locations. The Sweetgreen Bar can be scaled for groups ranging from 10 and 10,000 and is the fast-casual salad brand's most flexible and customizable catering format to date.\n\nEach Sweetgreen Bar includes a mix-and-match selection of bases (greens and grains), one protein (with optional steak and salmon upgrades), toppings, dressings, and bread.\n\n\"With the Build Your Own Sweetgreen Bar, we're rethinking how groups eat, offering a customizable experience built on real, nutrient-dense ingredients, intentionally sourced from farmers who share our values,\" Sweetgreen chief commercial officer Zipporah Allen said in a statement.\n\nThe new catering option is being rolled out in tandem with the Super Bowl this weekend to highlight healthier options for feeding a party. In conjunction with the launch of the Sweetgreen Bar, the brand is hosting an activation during Los Angeles' South Plaza Farmers' Market on Saturday to introduce the new catering options and the \"Here for Bowl\" marketing campaign. Passersby can scan a QR code to...",
    "product": "\"build your own bar\" catering option",
    "summary": "Sweetgreen launched \"build your own bar\" catering option on Feb 6th '26.",
    "category": "launches",
    "found_at": "2026-02-06T00:00:00Z",
    "planning": false,
    "image_url": "https://eu-images.contentstack.com/v3/assets/bltea7aee2fca050a19/blt9d7eb4ae2f0b880b/69862262bd90583cac5bdf77/Sweetgreen-catering.png?disable=upscale&width=1200&height=630&fit=crop",
    "confidence": 0.6758,
    "assets_tags": [
      "hospitality"
    ],
    "product_data": {
      "full_text": "\"build your own bar\" catering option",
      "fuzzy_match": true
    },
    "published_at": "2026-02-06T00:00:00Z",
    "effective_date": "2026-02-06",
    "job_title_tags": [
      "hospitality"
    ],
    "article_sentence": "Sweetgreen has announced a new \"build your own bar\" catering option now available nationally at select locations."
  }
}

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