Sweetgreen launches 'Build Your Own' catering bar

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  "signal_type": "news",
  "signal_subtype": "launches",
  "detected_at": "2026-02-06T00:00:00+00:00",
  "company": {
    "name": "Sweetgreen",
    "domain": "sweetgreen.com"
  },
  "data": {
    "url": "https://www.restaurantdive.com/news/sweetgreen-build-your-own-catering-bar-launch/811511",
    "title": "Sweetgreen launches 'Build Your Own' catering bar",
    "excerpt": "Sweetgreen launches 'Build Your Own' catering bar.\n\nThe brand is the latest struggling fast casual to see large-format catering as a lifeline, but operational problems could undercut the bid to secure big ticket orders.\n\nDive brief:\n\n* Sweetgreen is launching a new catering format, the \"Build Your Own Sweetgreen Bar,\" the company said in a Thursday press release.\n* The bar is available from select locations nationwide and is served in increments of 10 up to 10,000 and allows hosts to mix and max bases, proteins, toppings and dressings.The chain said availability was expanding but did not respond to a request to clarify how many of its 280 stores currently offer the bar.\n* The new service could help pull Sweetgreen out of a disastrous sales slump. The chain's losses deepened last year and it sold Spyce, an in-house tech firm, to Wonder for $186 million to raise cash.\n\nDive insight:\n\nIn Q3 2025, Sweetgreen's traffic fell by 11.7% year over year. Most of the publicly traded fast casual chains saw strong same-store sales growth through 2024, but a stagnation - or decline - in 2025. This shift in market dynamics has pushed chains to look for new solutions, and competitors, such as Chipotle, are also emphasizing catering options.\n\nThe Build Your Own Sweetgreen Bar comes with different greens and grains bases, a choice of protein, toppings, dressings, bread and optional premium...",
    "product": "Build Your Own Sweetgreen Bar",
    "summary": "Sweetgreen launched Build Your Own Sweetgreen Bar on Feb 5th '26.",
    "category": "launches",
    "found_at": "2026-02-06T00:00:00Z",
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    "confidence": 0.9133,
    "assets_tags": [
      "hospitality"
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    "product_data": {
      "name": "Build Your Own Sweetgreen Bar",
      "full_text": "catering format, the \"Build Your Own Sweetgreen Bar",
      "fuzzy_match": true
    },
    "published_at": "2026-02-06T00:00:00Z",
    "effective_date": "2026-02-05",
    "job_title_tags": [
      "hospitality"
    ],
    "article_sentence": "* Sweetgreen is launching a new catering format, the \"Build Your Own Sweetgreen Bar,\" the company said in a Thursday press release."
  }
}

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