After the first failed attempt, Taco Bell opens its first German branch – in this city

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  "signal_type": "news",
  "signal_subtype": "signs_new_client",
  "detected_at": "2026-09-08T06:17:05+00:00",
  "company": {
    "name": "Taco Bell",
    "domain": "tacobell.com"
  },
  "data": {
    "url": "https://www.businessinsider.de/wirtschaft/taco-bell-wird-erste-deutschland-filiale-eroeffnen-in-dieser-stadt/",
    "title": "After the first failed attempt, Taco Bell opens its first German branch – in this city - Business Insider Germany",
    "excerpt": "US fast-food giant Taco Bell is starting its German expansion in Cologne. By the end of September 2026, the chain plans to open its first branch in the Rhineland – at Hohenzollernring 50, in the premises of a former Sausalitos branch. BILD reports this. The kitchen is already in place, and the interior design will follow this week. Cologne is the right choice for the start, Lars Krämer, managing director of Feel Better Holding, which operates the location, tells BILD. The team for the first German Taco Bell branch consists of 24 nationalities. The company plans to publish the menu on social media in the coming days. The market entry in Germany was bumpy. In May 2025, a first attempt failed after disputes with a partner. Now Taco Bell is relying on a new model: Instead of a single large franchisee for all of Germany, the group is granting the rights to six regional area developers. Feel Better Holding from Koblenz is responsible for Cologne and the Rhineland. Its territory extends from Bonn to Kleve. On Instagram, the company justifies the choice of location: Cologne is “loud, inclusive, colorful, and tolerant.” In its marketing campaign, Taco Bell Germany has been promoting the location since the end of August. The offering is based on the US original – with minor adjustments. “It won’t be exactly the US menu, but almost,” explains Krämer. In addition to Tex-Mex classics like...",
    "summary": "Taco Bell has granted regional development rights for Cologne and the Rhineland to Feel Better Holding, which will operate its new location.",
    "location": "Koblenz, Germany",
    "planning": false,
    "image_url": "https://cdn.businessinsider.de/wp-content/uploads/2026/09/GettyImages-2286377656.jpg?ver=1788848209",
    "confidence": 0.9,
    "published_at": "2026-09-08T06:17:05Z",
    "location_data": [
      {
        "city": "Koblenz",
        "state": "Rhineland-Palatinate",
        "region": "Western Europe",
        "country": "Germany",
        "continent": "Europe",
        "fuzzy_match": false
      }
    ],
    "article_sentence": "Instead of a single large franchisee for all of Germany, the group is granting the rights to six regional area developers."
  }
}

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