Taco Bell teams up with Duolingo for Global Taco Day
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You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. Taco Bell has doubled its store count in global markets in just the past few years with plenty more white space ahead. The chain has started dedicating more resources to the international business, including more marketing dollars, according to Ranjith Roy, chief financial officer of parent company Yum Brands. As part of that effort, Taco Bell is taking its National Taco Day campaign global. In partnership with popular education app Duolingo, the chain is declaring Oct. 6 as Global Taco Day. The campaign includes a new Duo Habanero Sauce, taco-inspired language lessons, and surprise appearances. The limited-edition Duo Habanero Sauce, launching Oct. 6, features a tangy flavor with a kick of fruity habanero heat and turns Taco Bell's sauce packets into bite-sized language lessons, with taco wisdoms in nine languages, including English, Spanish, French, Hindi, Portuguese, German, Korean, Mandarin, and Japanese. Internationally, packet assortments will reflect the native language and some of the most popular languages Duolingo users are learning in each participating market. Duo Habanero sauce is free in the U.S. with any Doritos Locos Tacos order and in participating restaurants globally (limit one per qualifying item). The campaign also includes a Duolingo x Taco Bell restaurant takeover...
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