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Taco BellPartnership

TACO BELL® AND TAJÍN® TEAM UP WITH PESO PLUMA FOR A NEW MENU LINEUP WORTH OBSESSING OVER

What happened

Taco Bell is partnering with Tajín to launch a new limited-time menu lineup featuring Tajín's signature chile lime flavor.

Source

Article excerpt

Highlighted: the sentence this signal was extracted from

Taco Bell brings Tajín's signature tangy, chile lime flavor to the new Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze, turning a cult-favorite seasoning into a craveable lineup built for longtime Tajín loyalists and fans ready for their next obsession. TLDR: IRVINE, Calif., Aug. 12, 2026 /PRNewswire/ -- Taco Bell is bringing Tajín's iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession. Starting August 13, the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze will debut at Taco Bells nationwide, bringing Tajín Clásico Seasoning's unique blend of 100% natural chiles, lime and sea salt to three Taco Bell icons. For fans who already put Tajín on everything, this lineup was made for them. For everyone else, it's the start of their next flavor fixation. The full lineup includes: "Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections," said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. "This collaboration is an opportunity to bring our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love." Peso Pluma's Latest Flavor Obsession A collaboration this bold calls for a partner who genuinely lives the flavor. After...

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Extracted by Autobound

From the Signal API record
Event
Partnership

What this signalsA new partnership often opens integration and co-selling work.

Takes effect
Aug 13, 2026
Location
United States

Companies

  • TajínPartnertajin.com

More partnership signals at other companies

The full record

From the Signal API record

Extraction

Confidence
95%
Detected
Aug 12, 2026
signal_type
news
signal_subtype
partners_with

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The API returns more than this page shows

This page shows a preview. The full news record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/9df09c40-4bd9-46b5-5f6e-d2ee3775449c returns this record as JSON. POST /v1/companies/enrich returns every signal for tacobell.com.

{
  "signal_id": "9df09c40-4bd9-46b5-5f6e-d2ee3775449c",
  "signal_type": "news",
  "signal_subtype": "partners_with",
  "detected_at": "2026-08-12T12:00:00+00:00",
  "company": {
    "name": "Taco Bell",
    "domain": "tacobell.com"
  },
  "data": {
    "url": "https://www.prnewswire.com/news-releases/taco-bell-and-tajin-team-up-with-peso-pluma-for-a-new-menu-lineup-worth-obsessing-over-302849098.html",
    "title": "TACO BELL® AND TAJÍN® TEAM UP WITH PESO PLUMA FOR A NEW MENU LINEUP WORTH OBSESSING OVER",
    "excerpt": "Taco Bell brings Tajín's signature tangy, chile lime flavor to the new Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze, turning a cult-favorite seasoning into a craveable lineup built for longtime Tajín loyalists and fans ready for their next obsession. TLDR: IRVINE, Calif. , Aug. 12, 2026 /PRNewswire/ -- Taco Bell is bringing Tajín's iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession. Starting August 13, the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze will debut at Taco Bells nationwide, bringing Tajín Clásico Seasoning's unique blend of 100% natural chiles, lime and sea salt to three Taco Bell icons. For fans who already put Tajín on everything, this lineup was made for them. For everyone else, it's the start of their next flavor fixation. The full lineup includes: \"Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections,\" said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. \"This collaboration is an opportunity to bring our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love.\" Peso Pluma's Latest Flavor Obsession A collaboration this bold calls for a partner who genuinely lives the flavor. After...",
    "summary": "Taco Bell is partnering with Tajín to launch a new limited-time menu lineup featuring Tajín's signature chile lime flavor.",
    "location": "United States",
    "planning": true,
    "image_url": "https://mmx.prnewswire.com/media/MS1968247/Screenshot-2026-08-11-154740.jpg?id=OA2861579&p=facebook",
    "confidence": 0.95,
    "published_at": "2026-08-12T12:00:00Z",
    "location_data": [
      {
        "region": "Northern America",
        "country": "United States",
        "continent": "Americas",
        "fuzzy_match": false
      }
    ],
    "effective_date": "2026-08-13",
    "article_sentence": "Taco Bell is bringing Tajín's iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession.",
    "related_company_name": "Tajín",
    "related_company_domain": "tajin.com"
  }
}

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