TACO BELL® AND TAJÍN® TEAM UP WITH PESO PLUMA FOR A NEW MENU LINEUP WORTH OBSESSING OVER
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Taco Bell brings Tajín's signature tangy, chile lime flavor to the new Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze, turning a cult-favorite seasoning into a craveable lineup built for longtime Tajín loyalists and fans ready for their next obsession. TLDR: IRVINE, Calif., Aug. 12, 2026 /PRNewswire/ -- Taco Bell is bringing Tajín's iconic chile lime flavor to its craveable fan favorites like never before, creating a limited-time lineup built for full-blown obsession. Starting August 13, the Tajín Taco, Tajín Cheesy Gordita Crunch and Tajín Pineapple Strawberry Freeze will debut at Taco Bells nationwide, bringing Tajín Clásico Seasoning's unique blend of 100% natural chiles, lime and sea salt to three Taco Bell icons. For fans who already put Tajín on everything, this lineup was made for them. For everyone else, it's the start of their next flavor fixation. The full lineup includes: "Taco Bell and Tajín have both inspired the kind of loyalty and enthusiasm that can only come from real fan connections," said Luis Restrepo, Chief Marketing Officer, North America at Taco Bell. "This collaboration is an opportunity to bring our brands' worlds together in a way that's exciting, unexpected and rooted in what fans already love." Peso Pluma's Latest Flavor Obsession A collaboration this bold calls for a partner who genuinely lives the flavor. After...
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