Target and Victoria's Secret: Two of retail's biggest turnaround stories
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Two of the retail sector's biggest comeback stories over the last year are Target Corporation TGT and Victoria's Secret VSXY. While the retailers took different routes in recovering their business, the common factor was decisive actions by a new CEO. Target TGT has turned its momentum around this year after posting negative comparable sales in three straight fiscal years and seeing its share price plunge. The promotion of longtime insider Michael Fiddelke to the CEO position saw a shift in priorities by the Minneapolis-based company. Fiddelke's strategy is about focus. He declared that Target TGT is not an everything store, and the company is aggressively remaking the home, baby, and beauty businesses. He reorganized merchandising leadership and committed $2B to store renovations, merchandising overhauls, and technology upgrades. The plan also included big cost cuts, including the company's largest corporate layoffs in a decade. Under his tenure, Target TGT has leaned on digital growth and high-margin advertising as well. Victoria's Secret's VSXY recovery has been even more explosive after tariff fears, soft guidance, a security breach, and an activist campaign muddied the waters for investors. CEO Hillary Super's playbook was a return to basics. She reasserted the brand's authority in bras while growing Pink, beauty, and sport and reimagined marketing. Notably, the bras...
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